CRM Specialist

1 day ago

Bengaluru, Karnataka, India Wayground (formerly Quizizz) Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Wayground (formerly Quizizz) is one of the fastest-growing EdTech platforms in the world. Our team is on a mission to empower every educator to motivate every learner in the world. Our platform offers engaging and interactive quiz-based learning experiences and is used by more than 75 million people every month in over 180 countries, including 90% of U.S. schools. We have phenomenal investors, we're profitable, and we're committed to growing and improving every day.

With a commitment to fostering active learning, and taking Wayground to more learners across the globe. If you're excited about education and international SaaS and want to build towards a mission that you can be proud of, then Wayground is the right place for you.

We are seeking a skilled and results-driven
CRM Associate
to join the
Wayground
team. In this end-to-end role, you will manage and optimize personalized marketing campaigns across the entire customer lifecycle, from acquisition to retention. Using your expertise in lifecycle marketing, you'll collaborate with cross-functional teams to craft compelling copy, design engaging visuals, and leverage data to optimize campaign performance.

What you'll do...

  • Design, execute, and optimize automated and manual marketing campaigns across email, push, in-app messaging, and SMS using tools like
    Clevertap
    ,
    Braze
    ,
    Moengage
    , or
    Klaviyo
    .
  • Create persuasive, on-brand copy for all lifecycle touchpoints to drive customer engagement and retention.
  • Collaborate with designers to develop visually appealing and effective marketing materials.
  • Manage campaign scheduling, A/B testing, and segmentation to maximize performance.
  • Analyze customer behavior and campaign results to optimize strategies for improved engagement and retention.
  • Work with cross-functional teams to ensure alignment across customer touchpoints and lifecycle stages.

Who you are...

  • 2-3 years of experience in lifecycle or CRM marketing, preferably in a startup environment.
  • Proven experience with marketing automation tools like Clevertap, Braze, Webengage, Moengage, or Klaviyo.
  • Strong copywriting and design collaboration skills.
  • Solid understanding of email marketing best practices, A/B testing, and segmentation.
  • Proficient in data analysis, using insights to optimize campaign performance.
  • Excellent communication and collaboration skills, with the ability to work independently and manage multiple tasks.

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