CRM Specialist

16 hours ago

Bengaluru, Karnataka, India AppsForBharat Full time ₹ 6,00,000 - ₹ 18,00,000 per year
Job Title: CRM Manager

Location: Bengaluru (Work from Office) Reporting To: Associate Director – Retention & Product Department: Retention Level: L3 Type: Full-Time

About the Role:

This role will be instrumental in driving customer growth, engagement, and retention through strategic CRM initiatives. Success in this role will be measured by:

  • Uplift in lifecycle conversion rates (activation, repeat engagement, and reactivation).

  • Efficiency and ROI improvements in communication strategies.

  • Enhanced customer segmentation and personalization.

  • Reduced churn through proactive retention campaigns.

  • Data-driven insights informing broader marketing and product strategies.

Key Responsibilities:

  • Channel & Journey Strategy Own and optimize the strategy across key CRM platforms, including Push Notifications, WhatsApp, SMS, and Email.

  • Lifecycle Journey Management Design, build, and manage automated lifecycle journeys focused on acquisition, engagement, and retention.

  • Campaign Planning & Execution Collaborate with cross-functional teams—content, design, product—to plan, execute, and launch CRM campaigns effectively.

  • Performance Analysis & Optimization Continuously monitor campaign performance, identify areas for improvement, and drive optimization strategies to improve outcomes.

  • A/B Testing & Experimentation Develop and implement A/B testing strategies to validate assumptions and drive continuous learning and improvement.

  • Funnel Metrics Monitoring Track and analyze key metrics across the lifecycle funnel to identify trends, drop-offs, and growth opportunities.

  • Operational Excellence Ensure timely campaign execution, maintain platform reliability, and uphold CRM best practices.

Key Deliverables:

  • Measurable increase in customer engagement and retention rates.

  • Improved ROI and overall performance across CRM channels.

  • Development and maintenance of scalable, automated, and data-driven lifecycle journeys.

What We're Looking For:

  • 2+ years of experience in CRM, lifecycle marketing, or retention marketing, preferably in a fast-paced or digital-first environment.

  • Strong understanding of CRM platforms and tools (e.g.CleverTap, MoEngage, Salesforce Marketing Cloud, Iterable, etc.).

  • Proven track record of designing and scaling automated, multi-channel customer journeys.

  • Hands-on experience with data segmentation, personalization, and performance reporting.

  • Analytical mindset with the ability to interpret data, generate insights, and translate them into actionable strategies.

  • Excellent project management skills and ability to work cross-functionally.

  • Strong communication and collaboration skills.

  • A test-and-learn approach with a passion for continuous improvement.

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