CRM Specialist

4 weeks ago

Bengaluru Karnataka India, Karnataka Wayground Full time

Wayground (formerly Quizizz) is one of the fastest-growing EdTech platforms in the world. Our team is on a mission to empower every educator to motivate every learner in the world. Our platform offers engaging and interactive quiz-based learning experiences and is used by more than 75 million people every month in over 180 countries, including 90% of U.S. schools. We have phenomenal investors, we're profitable, and we're committed to growing and improving every day.With a commitment to fostering active learning, and taking Wayground to more learners across the globe. If you're excited about education and international SaaS and want to build towards a mission that you can be proud of, then Wayground is the right place for you.We are seeking a skilled and results-driven CRM Associate to join the Wayground team. In this end-to-end role, you will manage and optimize personalized marketing campaigns across the entire customer lifecycle, from acquisition to retention. Using your expertise in lifecycle marketing, you’ll collaborate with cross-functional teams to craft compelling copy, design engaging visuals, and leverage data to optimize campaign performance.What you'll doDesign, execute, and optimize automated and manual marketing campaigns across email, push, in-app messaging, and SMS using tools like Clevertap, Braze, Moengage, or Klaviyo.Create persuasive, on-brand copy for all lifecycle touchpoints to drive customer engagement and retention.Collaborate with designers to develop visually appealing and effective marketing materials.Manage campaign scheduling, A/B testing, and segmentation to maximize performance.Analyze customer behavior and campaign results to optimize strategies for improved engagement and retention.Work with cross-functional teams to ensure alignment across customer touchpoints and lifecycle stages.Who you are2-3 years of experience in lifecycle or CRM marketing, preferably in a startup environment.Proven experience with marketing automation tools like Clevertap, Braze, Webengage, Moengage, or Klaviyo.Strong copywriting and design collaboration skills.Solid understanding of email marketing best practices, A/B testing, and segmentation.Proficient in data analysis, using insights to optimize campaign performance.Excellent communication and collaboration skills, with the ability to work independently and manage multiple tasks.

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