Social Media Specialist

2 weeks ago

Bengaluru, Karnataka, India JSM Corporation Pvt. Ltd. Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Name:
JSM Corporation Pvt. Ltd.

Location:
Bengaluru

Job Type: Full-Time with flexibility to work from any brand outlets
Minimum years of Experience & Qualification:

· 4– 6 years in Digital marketing profile managing campaigns end-to-end
· Proficiency in social media management tools and analytics platforms (e.g., Hootsuite,
Google Analytics).
· Strong writing, editing, and storytelling skills with a keen eye for visual aesthetics.
· Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Industry Background: Digital media firm /channel partners / media house / advertising agency /other online platforms

Key Responsibility Areas:

Social Media Strategy Development:
· Develop and implement a comprehensive social media strategy that aligns with our brand goals and enhances customer engagement.
· Identify trends and opportunities to create relevant and compelling content that resonates with our diverse audience.

Content Creation and Management:
· Create, curate, and manage engaging content for all social media platforms (Facebook, Instagram, third-party platforms etc.).
· Collaborate with the creative teams/agencies & designers to produce high-quality visuals,videos, and graphics.

Community Engagement:
· Monitor and respond to customer inquiries, comments, and reviews across social media
channels in a timely and brand-aligned manner.
· Foster a sense of community by engaging with followers and encouraging user-generated content.

Digital Marketing Campaigns:
· Plan and execute digital marketing campaigns, including email marketing, promotions, and influencer partnerships.
· Utilize SEO and paid advertising strategies to increase brand visibility and drive traffic to our website and locations.

Online Reputation Management:
· Tracking online reviews/ comments & queries wherever our business name is mentioned viz.

Facebook, Instagram, Google, X. Responding to all comments / queries/ reviews.
Analytics and Reporting:
· Analyze social media metrics and digital campaign performance to measure success and optimize strategies.
· Prepare regular reports on social media performance, engagement metrics, and customer feedback.

  • Collaboration and Coordination:
    · Work closely with cross-functional teams, including marketing, culinary, and operations, to ensure brand consistency and alignment in messaging.
    · Stay updated on industry trends and best practices to enhance our digital marketing efforts
    · Enhance brand awareness and visibility through effective marketing campaigns, promotions, and events.
    · Industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions. Soft skills:
    · A knack for data-driven creative conceptualization and production.
    · Business Acumen
    · Agile and extremely good at numbers
    · Ideation & creative thought process
    · Written and verbal communication
    · Process-orientation
    · Excellent Negotiation skills
    · Ability to manage multiple accounts What We Offer:
    · Opportunity to work with global brand like Hard Rock Cafe & fine-dining home grown brands viz. Shiro & Asilo
    · You will get to work with masterminds of F&B Industry, international & local projects, artists & musicians, NGOs etc.
    · Vibrant & all-inclusive work-culture
    · Opportunity for professional & personal development
    · Subsidized meals at all our outlets pan India & free entry at all our events
    · Bonus holiday on your birthday

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