
Social Media Marketing Specialist
9 hours ago
We're looking for a tech-savvy, creative Social Media Marketing Specialist who lives and breathes social media trends. You'll be responsible for strategizing, scripting, and creating high-performing content for our Instagram and YouTube channels, bringing fresh ideas, clever storytelling, and smart use of AI tools to every campaign.
Responsibilities:
- Build and execute content strategies for Instagram and YouTube focused on growth and engagement
- Write and develop creative scripts for reels, shorts, and carousel posts that capture attention fast
- Plan monthly content calendars and campaigns aligned with brand and marketing goals
- Use AI tools for content ideation, caption generation, analytics, and workflow optimization
- Edit and publish short-form videos and visuals that reflect a consistent brand voice and style
- Track social media analytics, monitor trends, and experiment with new content formats
- Engage with the community across platforms to build strong audience relationships
- Collaborate with the marketing, design, and content teams to execute campaigns effectively
Requirements:
- 1-3 years of experience in social media marketing, content creation, or digital storytelling
- Deep understanding of Instagram and YouTube algorithms, formats, and content trends
- Strong copywriting and scriptwriting skills for short-form video and carousel content
- Comfortable working with AI-powered tools like ChatGPT, Gemini, Notion AI, & more
- Basic video editing skills (Premiere Pro, CapCut, or equivalent)
- Strong sense of aesthetics, timing, and visual storytelling
- Analytical mindset with the ability to interpret metrics and improve strategy
Preferred Skills:
- Experience managing influencer campaigns
- Understanding of YouTube SEO and content optimization
- Ability to brainstorm and lead creative campaigns end-to-end
What We Offer:
- Freedom to experiment with content ideas and formats
- Exposure to brand-building strategy and data-driven marketing
- Growth-oriented environment that rewards creativity and innovation
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