Social Media Marketing Specialist

3 days ago

Bengaluru, Karnataka, India Demand AI Full time ₹ 5,00,000 - ₹ 15,00,000 per year

We're looking for a 
Social Media Specialist

who can plan, execute, and manage social media campaigns for our B2B clients across diverse industries.

Role Overview

As a Social Media Specialist, you will be responsible for developing and executing social media strategies tailored to B2B audiences. You'll manage end-to-end campaigns, from ideation to reporting, ensuring measurable results for our clients. The role requires creativity, strong knowledge of B2B marketing dynamics, and hands-on execution skills across LinkedIn, Twitter/X, YouTube, META and other relevant platforms

Key Responsibilities

  • Develop and implement social media strategies for B2B clients to drive brand awareness, engagement, and lead generation.
  • Manage day-to-day operations of client social channels (LinkedIn, Twitter/X, YouTube, Facebook, Instagram if relevant).
  • Plan and execute organic and paid campaigns, including audience targeting, ad management, and budget optimization.
  • Create, curate, and schedule engaging B2B-focused content (posts, infographics, videos, thought leadership snippets, case studies).
  • Monitor campaign performance and prepare regular reports with insights and recommendations.
  • Collaborate with internal teams (content, design, performance marketing, account managers) to align campaigns with client objectives.
  • Stay updated on social media trends, B2B marketing best practices, and competitor activities.
  • Manage client communication on campaign performance and improvement plans.

Required Skills & Experience

  • 3–6 years of proven experience in social media marketing (B2B agency or client-side preferred).
  • Strong understanding of 
    LinkedIn marketing
     (organic + paid), and familiarity with other platforms used for B2B.
  • Hands-on experience with 
    LinkedIn Campaign Manager
    , Meta Ads, Twitter Ads, and YouTube campaigns.
  • Knowledge of content formats suited for B2B engagement (thought leadership posts, whitepapers, webinars, case studies).
  • Proficiency with analytics and reporting tools (LinkedIn Analytics, Google Analytics, HubSpot/Sprout Social/Hootsuite, etc.).
  • Strong copywriting and communication skills tailored for professional audiences.
  • Ability to manage multiple client accounts and meet deadlines in a fast-paced environment.

Nice to Have

  • Experience in account-based marketing (ABM) and lead nurturing via social channels.
  • Knowledge of marketing automation tools (HubSpot, Marketo, Pardot).
  • Creative design skills (basic Canva/Adobe, Chatgpt tools).

What We Offer

  • Opportunity to work with leading B2B brands across industries.
  • A dynamic, collaborative, and growth-driven environment.
  • Continuous learning and exposure to advanced B2B marketing strategies.
  • Competitive salary and performance incentives.

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