Social Media Marketing Associate

3 days ago

Bengaluru, Karnataka, India Fly Realty Full time ₹ 8,00,000 - ₹ 12,00,000 per year

About Us:

Join our dynamic and growing marketing team at Fly Realty We are a Real Estate Marketing and Sales Consulting Agency committed to help growing builders create and enhance their market presence. We are seeking a highly skilled and results-oriented
Social Media Marketer

focused on maximizing our
organic profile growth

and developing
high-impact, shareable content

.

Job Summary

We are seeking a creative, data-driven, and highly organized
Social Media Marketing Executive/Specialist

to lead and execute social media strategies for our diverse portfolio of real estate clients. This role requires deep knowledge of social media platforms, content creation, and a passion for the real estate industry.

Key Responsibilities
Strategy & Management

  • Develop, implement, and manage comprehensive social media strategies aligned with individual client goals (e.g., brand awareness, lead generation, engagement, property promotion).
  • Oversee the day-to-day management of multiple client social media accounts (e.g., Facebook, Instagram, LinkedIn, YouTube).
  • Maintain brand consistency across all social media channels, ensuring compliance with real estate advertising regulations.
  • Manage a content calendar, ensuring timely and consistent posting across all platforms.

Content Creation & Curation

  • Create, curate, and schedule engaging, original multimedia content (photos, videos, graphics, compelling captions, stories, reels, etc.) tailored for real estate audiences.
  • Work closely with in-house designers, copywriters, and real estate agents/photographers to source high-quality visuals and information for property listings and market updates.
  • Develop content specifically to showcase property listings, community spotlights, client testimonials, market trends, and agent personal branding.

Engagement & Community Building

  • Actively monitor and manage all social media engagement, including responding to comments, direct messages, and reviews in a professional and timely manner.
  • Build and nurture online communities for clients, fostering positive interactions and brand loyalty.

Analytics & Reporting

  • Track, analyze, and report on social media performance metrics (engagement rate, reach, impressions, lead generation, website traffic) using tools like Google Analytics and native platform insights.
  • Provide actionable insights and recommendations to clients and the agency team to continually refine social media strategies and content.
  • Stay up-to-date with the latest social media best practices, industry trends, and platform algorithm changes.

Qualifications

  • Education:

Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
- Experience:

Minimum 1 year of proven experience in social media marketing, in the
real estate industry or working with real estate clients at an agency.
- Soft Skills:

Excellent written and verbal communication, creative thinking, ability to manage multiple projects/clients simultaneously, and strong analytical skills.

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