Social Media Associate

2 days ago

Bengaluru, Karnataka, India Tif Labs Full time ₹ 2,50,000 - ₹ 5,00,000 per year

Company Overview:

Robocraze is Indias leading robotics and electronics e-commerce platform, empowering innovation in IoT, AI, embedded systems, and STEM education. We are authorized distributors for global brands like Raspberry Pi, Arduino, Micro:bit, Waveshare, Cytron, and many more. Our mission is to make cutting-edge technology accessible to every student, maker, and professional across India.

Position Overview:

At Robocraze the Social Media Associate drives the brands presence across platforms like Instagram, LinkedIn, Facebook, and Youtube. Youll create, schedule, and optimize engaging content (posts, stories, reels, videos) that showcase our products, tutorials, and community initiatives. Working closely with marketing, product, and design teams, youll monitor trends, interact with followers, and analyze performance metrics to continuously improve reach and engagement.

Key Responsibilities

  • Develop and execute social media strategy

  • Manage OMR community engagement and growth

  • Organizing community Events and national level online/offline campaigns

  • Create and share analytics-driven content

  • Collaborate with influencers and team

  • Content Creation and curation

  • Develop and curate compelling visual and written content (posts, images, videos, stories, etc.) tailored for each social media platform (Instagram, Facebook, Youtube, LinkedIn

  • Manage content calendars and use social media management tools (e.g., Hootsuite, Buffer, Sprout Social) to schedule and publish posts in a timely manner

  • Stay up to date with the latest social media trends, platform updates, and competitor activities, providing recommendations for new strategies and tactics

Required Skills:

  • 2–3years experience in social media management.

  • Strong working knowledge of major social media platforms, their features, and best practices (Instagram, Facebook, YouTube, LinkedIn).

  • Creative thinker with a proactive and problem-solving attitude.

  • Good communication and a creative mindset.

Qualifications

  • Bachelor's degree in engineering with an understanding of marketing, digital media, or related field preferred

Job Type: Full-time, Permanent

Benefits:

  • Health insurance

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