Social Media Specialist

3 days ago

Bengaluru, Karnataka, India TWC Technologies Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Social Media Specialist

Location: Bengaluru (Work From Office)

Experience Required: 2-3 years

Employment Type: Full-time

About the Role

As our Social Media Manager, you will be responsible for shaping our brands voice, driving content strategy, and leading creative storytelling across digital platforms. This role requires a mix of strategic thinking, engaging storytelling, and a deep understanding of audience behavior. You will plan campaigns, craft compelling narratives, and ensure our brand resonates with couples and families who dream big.

You will play a key role in transforming a brand from emerging to a household name.

Key Responsibilities

  • Plan and implement organic social media strategies aligned with brand guidelines and goals.
  • Plan and execute content calendars, posting consistently across all social media platforms.
  • Create engaging campaigns that balance trending formats with consistent brand storytelling.
  • Plan and manage influencer collaborations to boost engagement and expand brand awareness.
  • Track reach, engagement, and other key metrics for content and influencer initiatives, and use the insights to refine strategies for maximum growth and engagement.
  • For all of the above, collaborate with internal teams (design, content, product, category) to ensure seamless planning and execution.

Requirements

  • 2 years of experience in social media (agency preferred).
  • Has experience managing multiple brands in an agency setting or driving growth for a single brand in-house.
  • Strong skills in content planning and storytelling.
  • Hands-on experience with content creation tools and scheduling platforms (e.g., Canva, Meta Business Suite, Hootsuite, Buffer).
  • Knowledge of analytics tools (Instagram Insights, LinkedIn Analytics, Google Analytics).
  • Creative thinker with adaptability across industries.
  • Excellent storytelling, communication, and presentation skills.

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