Social Media influencer

1 week ago

Bengaluru, Karnataka, India Yello Living Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Social Media Content Specialist

Location: Bangalore, India

Company: Yello Living India's leading coliving brand

About the Role

We're seeking a Social Media Content Specialist who can design and execute engaging content strategies across Instagram, LinkedIn, and other key platforms. You'll be responsible for building detailed content calendars, producing high-quality creatives and reels, optimizing for platform algorithms, and driving measurable growth in followers, engagement, and brand visibility.

This role requires both creative expertise (design & video editing) and strategic skills (content planning & analytics).

Key Responsibilities

  • • Build and maintain monthly content calendars for Instagram, LinkedIn, and other platforms.
  • • Design eye-catching creatives (posts, carousels, stories) that align with the brand's identity.
  • • Shoot, edit, and publish Instagram Reels, Stories, and short-form videos using trending audio and formats.
  • • Optimize all content based on social media algorithms (timing, format, hashtags, hooks).
  • • Write engaging captions, thought-leadership posts, and storytelling-driven content.
  • • Collaborate with performance marketing teams to align organic + paid content strategies.
  • • Manage community engagement by responding to comments, DMs, and interacting with relevant audiences.
  • • Track and report on performance metrics (ER, follower growth, reach, saves, shares) and provide insights.
  • • Research and leverage trends, memes, and viral formats to increase reach and relatability.
  • • Support campaigns, partnerships, and influencer collaborations with strong content execution.

What We're Looking For

  • • 2–4 years of proven experience in social media content creation and strategy.
  • • Expertise in designing creatives (Canva, Photoshop, Illustrator, or Figma).
  • • Strong skills in video editing & reel creation (CapCut, Premiere Pro, After Effects, or similar).
  • • Proven ability to grow social pages organically by understanding Instagram & LinkedIn algorithms.
  • • Solid writing skills with a knack for captions, hooks, and storytelling.
  • • Familiarity with social scheduling & analytics tools (Meta Insights, Later, Hootsuite, GA4, LinkedIn Analytics).
  • • Bonus: experience working with photographers, influencers, or UGC creators.

Why Join Us

  • • Build and scale the social voice of one of India's fastest-growing coliving brands.
  • • Creative freedom to experiment with trends, reels, and campaign formats.
  • • End-to-end ownership: from content ideation to design, editing, and publishing.
  • • Be part of a fast-moving, data-driven marketing team where content directly fuels business growth.

Job Title Notes for LinkedIn Search

Best titles for discoverability:

  • • Social Media Content Specialist (primary)
  • • Social Media Designer & Content Strategist
  • • Content Marketing Specialist (Social Media)

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