Social Media influencer
4 days ago
Social Media Content Specialist
Location: Bangalore, India
Company: Yello Living India's leading coliving brand
About the Role
We're seeking a Social Media Content Specialist who can design and execute engaging content strategies across Instagram, LinkedIn, and other key platforms. You'll be responsible for building detailed content calendars, producing high-quality creatives and reels, optimizing for platform algorithms, and driving measurable growth in followers, engagement, and brand visibility.
This role requires both creative expertise (design & video editing) and strategic skills (content planning & analytics).
Key Responsibilities
- • Build and maintain monthly content calendars for Instagram, LinkedIn, and other platforms.
- • Design eye-catching creatives (posts, carousels, stories) that align with the brand's identity.
- • Shoot, edit, and publish Instagram Reels, Stories, and short-form videos using trending audio and formats.
- • Optimize all content based on social media algorithms (timing, format, hashtags, hooks).
- • Write engaging captions, thought-leadership posts, and storytelling-driven content.
- • Collaborate with performance marketing teams to align organic + paid content strategies.
- • Manage community engagement by responding to comments, DMs, and interacting with relevant audiences.
- • Track and report on performance metrics (ER, follower growth, reach, saves, shares) and provide insights.
- • Research and leverage trends, memes, and viral formats to increase reach and relatability.
- • Support campaigns, partnerships, and influencer collaborations with strong content execution.
What We're Looking For
- • 2–4 years of proven experience in social media content creation and strategy.
- • Expertise in designing creatives (Canva, Photoshop, Illustrator, or Figma).
- • Strong skills in video editing & reel creation (CapCut, Premiere Pro, After Effects, or similar).
- • Proven ability to grow social pages organically by understanding Instagram & LinkedIn algorithms.
- • Solid writing skills with a knack for captions, hooks, and storytelling.
- • Familiarity with social scheduling & analytics tools (Meta Insights, Later, Hootsuite, GA4, LinkedIn Analytics).
- • Bonus: experience working with photographers, influencers, or UGC creators.
Why Join Us
- • Build and scale the social voice of one of India's fastest-growing coliving brands.
- • Creative freedom to experiment with trends, reels, and campaign formats.
- • End-to-end ownership: from content ideation to design, editing, and publishing.
- • Be part of a fast-moving, data-driven marketing team where content directly fuels business growth.
Job Title Notes for LinkedIn Search
Best titles for discoverability:
- • Social Media Content Specialist (primary)
- • Social Media Designer & Content Strategist
- • Content Marketing Specialist (Social Media)
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