Associate Content Marketing Manager

Marketing

Job Title: Associate Content Marketing Manager : Socials

Location: Electronic City, Bangalore

Reporting to: Content and Brand Head, SST (On-Site)

Team Size/Individual Contributor: Individual contributor

About Scaler

Launched in 2019, Scaler is India's leading tech education company that upskills working professionals and educates aspiring engineering students. Scaler's industry-vetted curriculum addresses real-world challenges through two flagship online programs: Scaler and Scaler DSML.

To further redefine education, Scaler has launched:

• Scaler Neovarsity: An outcome-focused online Master's Programme
• Scaler School of Technology (SST): A 4-year residential UG program in Computer Science
• Scaler School of Business: An 18-month PGP in Management & Technology

Our parent firm, InterviewBit, has been featured in the Financial Times' Asia-Pacific High Growth Companies 2021–2025. Scaler is backed by marquee global investors like Peak XV (formerly Sequoia India), Tiger Global, and Lightrock India.

About the Role

We are seeking a Content Marketing Associate who will be the on-ground driver of SST's brand presence. This is a highly dynamic and hands-on role that combines event coverage, social media execution, and student engagement. From covering campus fests and supermentor sessions to putting out daily stories, reels, and shorts - you will ensure that the SST experience is visible, engaging, and inspiring for the outside world.

This role is ideal for someone who is a social-media native, highly energetic, and passionate about storytelling through real-time content.

What you will do/Responsibilities

• Lead Campus Coverage: Coordinate with agencies and student teams to capture key campus moments - from fests, supermentor sessions, and DJ nights to club activities - and personally cover events when needed.
• Instagram First: Manage daily Stories, Highlights, and Reels aligned with brand guidelines.
• YouTube Shorts: Repurpose long-form videos and create engaging shorts that drive reach.
• Content Uploads & Repurposing: Ensure consistent uploads across YouTube, Instagram, LinkedIn, and Facebook.
• Trending Content: Identify and execute trending formats (e.g., RoboDog reels) relevant to SST's brand.
• Work with Editors: Coordinate with agencies & freelance editors and ensure timely delivery of high-quality edits.
• Media Club Coordination: Guide student-led Media Club & work with Adko team for shoots.
• Engage Communities: Respond to comments/DMs across all social platforms to keep engagement high.
• Track & Report: Maintain content performance sheets, provide visibility updates, and highlight wins.
• Support UGC & ORM: Assist the UGC Manager in student storytelling and ORM initiatives.

Growth Opportunities

• Fast-track growth to Content Marketing Manager / Social Media Lead roles.
• High-performance culture with opportunities for rapid career progression within Scaler.

Required Qualifications (Max 5-6)

• 1–3 years of experience in social media/content execution, preferably in youth, campus, or event-driven brands.
• A natural content creator - someone who lives and breathes Instagram, YouTube, and reels.
• Strong understanding of short-form content trends and ability to adapt them for SST's context.
• Hands-on skills: basic video editing, shooting (phone/camera), and real-time content packaging.
• High energy, willingness to hustle, and ability to juggle multiple events/projects simultaneously.
• Excellent coordination skills - comfortable working with student clubs, freelancers, and agencies.
• Mission-driven: excited to build SST as India's Ivy League of tech.

Application Process

Round 1 - Fitment & Role Understanding

Round 2 - Assignment Round

Final Round - Cultural & Team Fitment

Why Scaler

• Empowering Role: Work at the intersection of brand, community, and experience
• Inspiring Team: Built by leaders from Meta, Google, McKinsey & Amazon
• Culture of Meritocracy: High ownership, fast growth, and real impact
• Perks: Free food, health insurance, and a world-class office environment

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Job Overview

• Location: Bengaluru
• Job Type: Full time
• Work: Office