Content & Marketing Associates

1 week ago

Bengaluru, Karnataka, India Incanus Technologies Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Company:

Come be part of a rocket ship that's creating a massive impact in the world of higher education

On the one hand, over a million college graduates have barely 5% employability rates yearly, while thousands of companies need help finding talent. Newton School of Technology aims to bridge this massive gap through its industry-oriented Computer Science and AI degree program.

Newton School of Technology's vision is not just to be an alternative to IITs but to redefine the landscape of higher education. We aspire to be a modern, industry-led institute that focuses on a future-ready curriculum, deep industry engagement through faculty & mentors, advance-tech subjects like AI & robotics, and a strong focus on coding from day Zero. At the same time, we are committed to providing the best exposure to students through international treks, fully funded conferences, and hackathons. This vision presents a unique opportunity to shape the future of higher education and make a significant impact in the field.

We have a strong core team consisting of alumni from IITs and IIM who have several years of industry experience in companies like Unacademy, Inmobi, Ola, and Microsoft. On this mission, we are backed by some of the most respected investors around the world - RTP Global, Nexus Venture Partners, and a slew of angel investors, including CRED's Kunal Shah, Flipkart's Kalyan Krishnamoorthy, Unacademy and Razorpay founders, Udaan's Sujeet Kumar among others.

About the Role

We are seeking energetic and creative Content & Marketing Associates to join our growing team. This role will play a key part in executing social media initiatives, supporting marketing campaigns, driving GTM strategies, and managing cross-functional stakeholder requirements.

The ideal candidate will be a self-starter who can balance creativity with data-driven decision-making.

Key Responsibilities

  • Social Media Management
  • Plan, manage, and execute monthly social media calendars across multiple platforms.
  • Ideate and develop engaging content – including statics and videos.
  • Collaborate with designers and video editors to ensure timely delivery.
  • Monitor performance, analyse analytics, and prepare reports with actionable insights.
  • Integrated Marketing Initiatives
  • Create and deliver marketing collaterals including performance ads, presentations/decks, videos, and social media assets.
  • Support online reputation management (ORM) initiatives.
  • Assist in the rollout of integrated marketing campaigns.
  • GTM Strategy
  • Contribute to the planning and execution of Go-To-Market (GTM) initiatives for product launches, campaigns, and business verticals.
  • Ensure marketing activities align with broader business objectives and brand positioning.
  • Cross-functional Stakeholder Management
  • Collaborate with internal teams (product, sales, design, etc.) to understand requirements and deliver effective marketing solutions.
  • Act as a bridge between teams to streamline communication and ensure timely delivery of assets.

Requirements

  • 2–5 years of experience in social media, content marketing, or digital marketing.
  • Solid understanding of GTM strategy execution and cross-functional collaboration.
  • Proficiency in social media platforms, content tools, and analytics/reporting dashboards.
  • Excellent written and verbal communication skills.
  • Strong organisational skills with the ability to manage multiple stakeholders and projects.
  • A proactive, creative mindset with an eye for detail and innovation

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