Marketing Content Manager

Job Description : Marketing Manager - Content

About Open:

OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.

OPEN, India's 100th Unicorn, has been awarded the 'Best Workplace 2024' by IEEE in 2024. And was recognised by Forbes India and D Globalist's as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet andMobile Association of India (IAMAI) respectively.

We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we're on the lookout for an amazing Marketing Manager- Content

Experience: 5-8 years (B2B SaaS, fintech, payments, or enterprise tech)

Location: Bangalore

Responsibilities:

• 5-8 years of content writing experience in B2B SaaS, fintech, payments, or enterprise tech.
• Strong leadership, organizational, and cross-team collaboration abilities, including stakeholder management and executive communication.
• Creativity combined with rigorous project management and the ability to work independently and strategically.
• Proven ability to write thought-leadership content, whitepapers, and long-form strategic pieces.
• Deep understanding of digital channels (blog, social media, product pages), SEO, performance analysis, and content management tools.
• Strong grasp of financial workflows, business operations, payments, and compliance (or ability to learn fast).
• Ability to simplify complex concepts into engaging, actionable content.
• Understanding of SEO/GEO, topic clusters, and content strategy.
• Experience using AI tools (ChatGPT, Claude, Jasper) to accelerate research, outlining, and drafting while maintaining a strict human touch
• Portfolio with samples of thought leadership, product content, and long-form writing (required).

Requirements

1. Own end-to-end content strategy

• Develop and execute the overarching content strategy, aligning all communications with brand guidelines and key business objectives.
• Create and maintain a content calendar, managing production of thought leadership, product messaging, website copy, sales collateral, and marketing campaigns.
• Lead and mentor other team members like writers, designers, analysts, and manage agency/vendor relationships when needed.
• Analyze competitor strategies and market trends to refine content positioning and ensure differentiation.
• Own quality control, success monitoring, and process improvements for brand and content initiatives.

2. Thought Leadership & Industry POV

• Stay current with industry trends and regulatory changes; proactively propose new content topics to address emerging fintech developments.
• Write authoritative content on business banking, AP automation, Payments, compliance, and financial operations.
• Build OPEN's voice as a category leader through insights-driven storytelling.
• Create articles, opinion pieces, trend reports, and deep-dive industry

3. Product & Website Content

• Write and optimize product descriptions, and campaign copy that align with OPEN's brand language and voice
• Develop crisp, compelling product messaging for accounts payable, banking, payment gateway (for Zwitch), and other financial products.
• Write and update website copy, landing pages, feature pages, and product walkthrough content.
• Translate technical product features into clear, value-driven benefits.

4. Sales Enablement Content

• Work closely with sales teams to create: pitch decks, one-pagers, case studies, product brochures, solution briefs
• Ensure all sales artifacts follow consistent brand language and positioning.

5. Long-Form Content (SEO + Demand Gen)

• Write research-backed blogs, guides, whitepapers, and lead magnets.
• Conduct keyword research and collaborate with SEO team on content optimization.
• Build content clusters and pillar pages to drive organic growth.

6. Short-Form Content

• Write high-performing concise, persuasive content for social media channels, announcements,
• feature drops, campaigns, reels scripts, and ads.
• Own creative content for digital marketing, WhatsApp, Email newsletters, sales collateral, and product launch artifacts.

7. Cross-Functional Collaboration

• Partner with product managers, sales teams, data teams, and founders to extract insights and convert them into powerful narratives.
• Coordinate with sales to understand customer pain points and incorporate them into content.

Why work at Open?

• You will be part of the early tribe that is changing the way business banking rolls.
• Every atom of your work will impact the way millions of businesses are run.
• You will work with some of the brightest minds who will celebrate your quirks.
• You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.