Content Marketing Manager

6 days ago

Bengaluru, Karnataka, India Bulba Full time ₹ 6,00,000 - ₹ 18,00,000 per year

About the role:

We're looking for a data-driven Content Marketing Manager who can design and execute a full-funnel content strategy that drives awareness, engagement, and a qualified pipeline. You'll own the content engine end-to-end, from planning and production to optimization and measurement, ensuring every piece aligns with growth and revenue goals.

Primary goal

Educate and attract our target audience through high-quality, SEO-optimized, and conversion-oriented content.

Core responsibilities

  • Content Strategy & Planning:
    Build and manage a content calendar mapped to key funnel stages and personas (brand marketers & agencies).
  • Content Production:
    Write and edit blogs, case studies, thought-leadership pieces, product updates, and social content that drive organic growth and conversions.
  • SEO Integration:
    Collaborate with the SEO & GEO Specialist to align content with keyword strategy, topical clusters, and internal linking architecture.
  • Content Distribution:
    Repurpose and distribute content across email, social, and paid channels to maximize reach and engagement.
  • Sales Enablement:
    Convert customer success stories and performance data into sales-ready assets (one-pagers, decks, and proof points).
  • Automation & Nurture:
    Manage newsletters and email nurture sequences via marketing automation platforms (e.g., HubSpot, ).
  • Analytics & Optimization:
    Track content performance across metrics: CTR, time on page, MQL attribution and optimize using insights from GA4, Search Console, and CRM data.

KPIs

  • Organic traffic growth
    (MoM and YoY)
  • MQLs generated
    via content campaigns
  • Engagement metrics:
    CTR, time on page, social shares
  • Keyword rankings
    and domain authority improvement

What you'll bring

  • 3-6 years of experience in B2B SaaS or performance-driven content marketing
  • Strong understanding of SEO frameworks, content analytics, and funnel measurement
  • Proficiency in content management and analytics tools (GA4, Ahrefs/Semrush, HubSpot, Notion, or equivalent)
  • Ability to collaborate cross-functionally with growth, product, and design teams
  • Excellent communication, prioritization, and execution skills


Location:
Bangalore (In-office)


Type:
Full-time


Environment:
High ownership, performance-driven, and collaborative

If you're excited by the idea of building a content engine that directly drives growth, we'd love. to talk

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