Content Associate

Role Overview

We are seeking a Content Associate to join our fast-paced marketing team. This role will work directly with the broader platform and investment teams to execute end-to-end content initiatives across multiple formats and platforms. You will be the engine behind our content machine - researching, writing, editing, coordinating, and optimizing content that brings our portfolio companies, investment thesis, and brand voice to life.

This is not a cookie-cutter marketing role. You will need to be intellectually curious, editorially rigorous, and operationally excellent. You will work across podcasts, social media, newsletters, events, research reports, and more - constantly context-switching between deep work and rapid execution.

Key Responsibilities:

1. Content Creation & Execution (40%)

● Draft and edit content across formats: social media posts, LinkedIn articles, newsletters, blog posts, event recaps, and one-pagers, among others.

● Write compelling founder stories, investment announcements, and portfolio company spotlights.

● Develop social media content calendars and execute regularised posting across LinkedIn, Twitter, and Instagram.

● Create first drafts of scripts, outlines, and talking points for podcast episodes.

● Repurpose long-form content (podcasts, reports) into snackable formats for social media

● Write captions that balance storytelling, insight, and engagement - optimized for each platform.

2. Research & Editorial Support (25%)

● Conduct research on sectors, trends, and market dynamics to inform content and thought leadership pieces.

● Extract key insights from podcast transcripts, interviews, and internal discussions.

● Monitor startup ecosystem news, funding announcements, and emerging narratives.

● Identify content opportunities based on portfolio company milestones and industry developments.

● Fact-check content, verify data points, and ensure editorial accuracy.

● Build and maintain a content repository (templates, past campaigns, best-performing posts).

3. Coordination & Project Management (20%)

● Coordinate with design, video, and external agencies to bring content to life.

● Manage timelines for multi-stakeholder projects.

● Track content performance metrics and prepare weekly/monthly reporting.

● Maintain editorial calendars and ensure timely execution of all content initiatives.

● Liaise with portfolio companies for content collection (case studies, testimonials, event participation).

● Support logistics for content-heavy activities (workshops, panels, mixers).

4. Optimization & Growth (15%)

● Monitor social media engagement and identify patterns in high-performing content.

● Conduct A/B testing on headlines, formats, and posting times.

● Stay updated on platform algorithm changes and content best practices.

● Recommend improvements to content strategy based on data and industry benchmarks.

● Build audience personas and refine messaging for different stakeholder groups (founders, LPs, ecosystem).

Requirements

● Exceptional business writing: ability to write clearly, persuasively, and with nuance across formats.

● Editorial judgment: strong command of grammar, style, tone, and storytelling structure.

● Social media fluency: deep understanding of LinkedIn, Twitter, and Instagram - what works, what doesn't, and why.

● Research skills: ability to synthesize complex information quickly and extract actionable insights.

● Digital marketing fundamentals: basic understanding of SEO, content optimization, and engagement metrics.

● Project management: ability to juggle multiple projects, prioritize ruthlessly, and deliver on time.