Content Associate

Location:

Indiranagar, Bangalore

Type:

Full-time | Content voice | User & engagement orientation

Experience:

0–2 years

Reporting to:

Founders office

About SoCoffee

India grows some of the finest coffee in the world, yet much of it still gets traded as a commodity. Quality is often compromised during processing, traceability is limited, and small and mid-sized growers rarely get to see their end product.

At
SoCoffee

, we're building the
smart supply chain for Indian coffee

. We work directly with small and mid-sized growers, take their ripe harvests, and process them in our
data-driven factory in Coorg

, designed to transform what could have been commodity coffee into
specialty-grade lots

. From there, we take it to both India and the world through products, experiences, and storytelling that celebrate traceability, craft, and quality.

We've been
bootstrapped for the past two years

, supported by government schemes such as
Karnataka Elevate

,
PMFME

, and others now in final approval stages. We're also part of
AIC-CCRI

, an accelerator by
The Coffee Board of India

and
C-CAMP

.

We're now closing our
pre-seed round

with investments from
Shradha Sharma (YourStory)

,
Naveen Tewari (InMobi & Glance)

,
Ankit Agrawal & Ish Babbar (Insurance Dekho)

, and others.

Our first
coffee kiosk

is live at
InMobi HQ, Bangalore

; our second opens shortly in
Gurgaon

; and a
flagship coffee shop

is planned for the
first half of next year

.

SoCoffee sits at the intersection of
coffee, content, and technology

, reimagining how Indian coffee is grown, processed, and experienced.

Karum, the founder is a 3rd generation coffee grower, an ex entrepreneur and has been deeply involved in the startup-tech space.

Why Content matters at SoCoffee

While SoCoffee is a
farm-to-cup company

, storytelling is at the heart of everything we do.

Indian coffee is world-class, yet under-recognized. We're among the few countries producing
shade-grown, eco-diverse coffee

and yet, its global branding hasn't caught up with its quality. We believe that
great coffee needs great storytelling

stories of people, processes, and passion. And sharp storytelling should help create both the market and brand for Indian coffee over time.

Our content aims to do exactly that:

• Build awareness

for the excellence of Indian coffee & the people behind it.
- Bridge the perception gap

between product quality and brand storytelling.
- Create emotional connection and curiosity

through stories, visuals, and experiences.

Every piece of content we create, whether a story, a reel, or a conversation  sits at the intersection of
education, emotion, and experience

. You can see some of the content on
Instagram
& our
website

About the role

This is a
Content role

that blends storytelling, strategy, and execution. 

You'll help design and execute SoCoffee's content strategy across platforms, from long-form coffee stories and coffee explainers to social media narratives of people in Indian coffee and brand campaigns.

You'll work closely with the
Founder and the Founder's Office team

to tighten the brand & content strategy, translate that into an executable calendar and drive the content engine.

This is an entry-level, high-ownership role designed for someone who loves
content with depth

, can think like a
product person

, and thrives on turning ideas into well-crafted, meaningful work.

The 6 qualities that matter most for this role

1. Natural pulse for content:

You have a sharp sense of what good content feels like - across writing, social, or video. You're curious about trends, formats, and storytelling styles that resonate.
2. Product-oriented thinker:

You approach content like a system: who's the ICP, what's the hook, what's the value, what's the outcome. You balance creativity with objectivity and think in terms of impact.
3. Deep interest in coffee:

You don't have to be a coffee expert on day one, but you have to want to become one. You'll interview growers, roasters, and innovators, and bring their stories alive with nuance and authenticity.
4. Strong program management:

You're disciplined with calendars, coordination, and execution, ensuring every piece of content moves from idea to publish on time and in quality.
5. Craft + AI fluency:

You're a strong writer who can adapt tone and structure across formats. You're also excited about using
AI tools

effectively from idea generation to research to content production and use them effectively on an everyday basis
6. Hands on:

You can design a creative on Canva if needed. You can edit a reel using one of the editing tools if needed. Not a part of your role but you have the ability to do it and hence work effectively with designers and editors

What this role involves

• Content calendar ownership:

Plan and manage the content pipeline across media, social, and internal narratives.
- Content creation:

Own each piece of content that goes out with a very strong pov and clarity on what the intended objective is
- Execution:

Coordinate with design and video freelancers to ensure every piece of content meets brand standards.
- Brand voice:

Help shape and maintain SoCoffee's tone and narrative across channels.
- Community building:

Convert content into conversation in well defined niches
- Performance analysis:

Review what's working, what's not, and iterate based on reach, engagement, and qualitative feedback.
- Collaboration:

Work closely with the founder's office on campaigns, partnerships, and thought-leadership initiatives.

Who you are

• 0–2 years of experience in
  content creation, communication, or community oriented roles

. You have some sample content to showcase either at a personal or professional level
- Strong foundation in
copywriting, research, and storytelling

.
- Familiarity with
social and digital platforms

(Instagram, LinkedIn, YouTube).
- Good coordination and project management skills.
- Interest in or willingness to go deep into
coffee
- Experience or interest in using
AI tools

across the board
- Bonus: Basic design & video sensibility

You'll enjoy this role if

• You love content and storytelling that creates both
  emotion and clarity

.
- You're curious about Indian coffee and want to play a role in building its global identity.
- You like combining creativity with data - experimenting, measuring, and improving.
- You thrive in a fast-paced, startup environment with open-ended problem statements.
- You're motivated by ownership, learning, and building something that matters.

Working at SoCoffee

We're a
six-day-a-week, in-office team

based in
Bangalore (Indiranagar for now)

. We believe the best work happens through collaboration, context, and shared purpose. Expect an environment that is warm, hands-on, fast-paced, and deeply committed to quality - in both people and product.

If you think you'd enjoy this role and be good at it, please apply at the link . We'll reply to shortlisted candidates and aim to close the process within
two weeks

of shortlisting.