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Corporate - Marketing Role

2 weeks ago

Bengaluru, Karnataka, India Cognizant Full time ₹ 50,000 - ₹ 1,50,000 per year

Job summary

Define and manage the Healthcare BUs annual thought leadership strategy in collaboration with Healthcare Marketing Head and BUs Payer Provider TriZetto and Cognizant Corporate Marketing.

  • Build content themes aligned to healthcare market trends: agentic AI OBBBA compliance AI powered BPaaS payer modernisation care delivery transformation platform modernization etc.

Drive the executive voice strategy for BU leaders positioning narrative frameworks POVs content plans and publication

Responsibilities

Content Creation Editorial Leadership

Lead the development of high quality thought leadership assets POVs whitepapers research backed papers ghostwritten articles trend reports playbooks and more.

Ensure content reflects deep healthcare industry context data-backed insights and a strong AI led transformation perspective.

Act as the editorial gatekeeper for tone quality storytelling structure brand alignment and compliance with Healthcare marketing and Corporate marketing standards.

Campaign Execution End to End

Convert thought leadership content into integrated campaigns across paid owned earned channels.

Develop channel strategies messaging frameworks and amplification plans.

Own campaign measurement including reach engagement conversions and mid-funnel impact.

Leadership Voice Development

Craft narrative pillars and content calendars for BU leaders.

Ghostwrite articles and thought pieces tailored to executive voice.

Prepare executives for speaker opportunities panels and industry events.

Research Market Insights

Conduct deep healthcare market research payer provider regulatory AI trends and translate insights into content opportunities.

Collaborate with Analyst Relations teams on aligned content.

Integrate competitive intelligence into content strategy.

Collaboration and Stakeholder Management

Work closely with SMEs consulting product teams sales and corporate marketing.

Partner with design teams to build visually strong brand compliant assets.

Required Skills and Experience

Experience

Ten Fifteen years in content marketing editorial strategy or thought leadership roles.

Healthcare consulting enterprise tech or SaaS background preferred.

Strong ghostwriting and senior executive content development experience.

Handson experience running integrated content campaigns.