Product Marketing Manager, Corporates

2 weeks ago

Bengaluru, Karnataka, India Thomson Reuters Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About the Role

  • In this opportunity as Product Marketing Manager, you willpartner with our Corporate Software team to:
  • Develop and implement comprehensive go-to-market plans for new product launches and feature releases in close cross-functional alignment with Sales, Marketing Segment and other go-to-market enablement functions.
  • Create product positioning and messaging that differentiates products in the market and develop sales enablement materials, including product collateral, presentations, and competitive analysis.
  • Conduct market research to understand customer needs, market trends, and competitive landscape.
  • Use insights to inform product development, marketing strategies and campaigns to drive product awareness, demand generation and customer engagements.
  • Develop sales enablement materials, including product collateral, presentations, and competitive analysis.
  • Build and maintain strong relationships with global counterparts for alignment and leverage assets and message.
  • Gather feedback from the sales team to continuously improve product positioning and inform marketing efforts.

About You

  • You are a fit for the role of Product Marketing Manager if your background includes:
  • Minimum of 8 years of experience in product marketing, marketing, or sales preferably in the technology or information industry.
  • Exposure to the Enterprise B2B Software-as-a-Service and/or professional services sector preferred.
  • Strong understanding of executing and managing customer and market research, and competitive analysis processes.
  • Proven experience in developing and executing go-to-market strategies targeting multinational corporationswithin Asia MARI is a plus.
  • Excellent written and verbal communication skills with demonstrated application across strategy, positioning and messaging, and channel enablement.
  • Strong project and matrix management capabilities.
  • Bachelors degree in marketing, business, or a field related to the target market

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