Zonal Head

2 weeks ago


Pune, Maharashtra, India Redcliffe Labs Full time ₹ 45,00,000 - ₹ 90,00,000 per year

Profile : Zonal Head – (City Growth Leader)

Location : Pune

Cities: Pune, Mumbai, Ahmedabad, Surat & West Zone Clusters

Role Purpose

The Zonal Head – West Zone is the City Growth Leader responsible for driving end-to-end

growth across
Online, Offline, and Corporate channels
. The role ensures city-level performance,

execution excellence, phlebo productivity, B2C camp success, partnership development,

competition tracking, and cross-functional alignment.

Key Responsibilities

  • 1. City Growth Ownership

Lead overall growth across all channels and improve core metrics (orders, repeat, cancellations, centre performance).

  • Monitor city dashboards and align all functions toward monthly targets.

2. Cross-Functional Coordination

Marketing

  • Lead B2C Camp Marketing & local activation: societies, corporates, RWAs, community events.
  • Review competition pricing, offers, and local campaigns.
  • Align with central marketing for CRM accuracy across SMS/WA/RCS.
  • Support hyperlocal media, influencers, and micro-level promotions.
  • Improve phlebo productivity, routing, and adherence to SOP.
  • Identify performance gaps and ensure on-ground operational efficiency.

Lab Operations

  • Ensure smooth sample flow, TAT adherence, and coordination with lab teams.

Product & CRM

  • Provide ground-level customer insights and fix gaps in booking journey, payments & communication.

Corporate Business

Align corporate camps with B2C funnel; avoid leakages across teams.

3. Ground Team Leadership (B2C Camps & DSA Model)

  • Lead end-to-end B2C camp execution and conversion improvement.
  • Scale and strengthen DSA business with clear productivity benchmarks.
  • Provide direction to centre managers, phlebo leads, and ground staff.

4. City Partnerships & Alliances

  • Build partnerships with gyms, colleges, RWAs, clinics, societies, wellness brands, and
  • corporates.
  • Drive recurring lead generation and local brand visibility.

5. City Expansion & Pincode Growth

  • Identify and activate new pincodes with high business potential.
  • Ensure optimal phlebo distribution and coverage.

6. Customer Insights & Experience

  • Gather city-specific CX insights on TAT issues, communication gaps, pricing, and local challenges.
  • Drive improvements with CX, Ops, CRM, and Product teams.

7. Strategy & Monthly Planning

Build and execute monthly/quarterly city plans based on insights, demand pockets, and

competition.

Track performance regularly and ensure corrective action across teams.

Experience

  • 7–14 years in city/cluster/regional leadership roles.
  • Preferred industries: Diagnostics, Healthcare, Hyperlocal, Retail, Logistics, FMCG.
  • Strong experience managing large on-ground teams.

Skills & Attributes

  • Strong understanding of city operations, phlebo management, and last-mile delivery.
  • Good marketing sense (local growth, pricing, competition analysis).
  • Hands-on leader with strong execution discipline; spends time on-ground.
  • Analytical, structured, strong planning & coordination skills.
  • Excellent communication and stakeholder


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