Zonal Head
2 weeks ago
Profile : Zonal Head – (City Growth Leader)
Location : Pune
Cities: Pune, Mumbai, Ahmedabad, Surat & West Zone Clusters
Role Purpose
The Zonal Head – West Zone is the City Growth Leader responsible for driving end-to-end
growth across
Online, Offline, and Corporate channels
. The role ensures city-level performance,
execution excellence, phlebo productivity, B2C camp success, partnership development,
competition tracking, and cross-functional alignment.
Key Responsibilities
- 1. City Growth Ownership
Lead overall growth across all channels and improve core metrics (orders, repeat, cancellations, centre performance).
- Monitor city dashboards and align all functions toward monthly targets.
2. Cross-Functional Coordination
Marketing
- Lead B2C Camp Marketing & local activation: societies, corporates, RWAs, community events.
- Review competition pricing, offers, and local campaigns.
- Align with central marketing for CRM accuracy across SMS/WA/RCS.
- Support hyperlocal media, influencers, and micro-level promotions.
- Improve phlebo productivity, routing, and adherence to SOP.
- Identify performance gaps and ensure on-ground operational efficiency.
Lab Operations
- Ensure smooth sample flow, TAT adherence, and coordination with lab teams.
Product & CRM
- Provide ground-level customer insights and fix gaps in booking journey, payments & communication.
Corporate Business
Align corporate camps with B2C funnel; avoid leakages across teams.
3. Ground Team Leadership (B2C Camps & DSA Model)
- Lead end-to-end B2C camp execution and conversion improvement.
- Scale and strengthen DSA business with clear productivity benchmarks.
- Provide direction to centre managers, phlebo leads, and ground staff.
4. City Partnerships & Alliances
- Build partnerships with gyms, colleges, RWAs, clinics, societies, wellness brands, and
- corporates.
- Drive recurring lead generation and local brand visibility.
5. City Expansion & Pincode Growth
- Identify and activate new pincodes with high business potential.
- Ensure optimal phlebo distribution and coverage.
6. Customer Insights & Experience
- Gather city-specific CX insights on TAT issues, communication gaps, pricing, and local challenges.
- Drive improvements with CX, Ops, CRM, and Product teams.
7. Strategy & Monthly Planning
Build and execute monthly/quarterly city plans based on insights, demand pockets, and
competition.
Track performance regularly and ensure corrective action across teams.
Experience
- 7–14 years in city/cluster/regional leadership roles.
- Preferred industries: Diagnostics, Healthcare, Hyperlocal, Retail, Logistics, FMCG.
- Strong experience managing large on-ground teams.
Skills & Attributes
- Strong understanding of city operations, phlebo management, and last-mile delivery.
- Good marketing sense (local growth, pricing, competition analysis).
- Hands-on leader with strong execution discipline; spends time on-ground.
- Analytical, structured, strong planning & coordination skills.
- Excellent communication and stakeholder
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