Ad-run specialist
19 hours ago
Job Title: Ad-Run Specialist
Location: Raipur Chhattisgarh
Job Type: Full-Time
Experience Level: Intern, Assistant
About the Role:We are looking for a data-driven and creative Ad-Run Specialist to manage, optimize, and scale online advertising campaigns across multiple platforms. The ideal candidate has hands-on experience in paid ad management, analytics, and conversion optimization. You will work closely with the marketing team to drive engagement, leads, and sales through targeted digital advertising strategies.
Key Responsibilities:- Plan, create, and execute paid advertising campaigns on Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and other PPC platforms.
- Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
- Conduct A/B testing on ad creatives, copy, and landing pages to improve campaign performance.
- Perform audience research and segmentation to target the right demographics and customer interests.
- Manage ad budgets effectively to maximize ROI while minimizing costs.
- Stay updated on digital advertising trends, platform updates, and new ad formats.
- Collaborate with the design and content teams to develop high-quality ad creatives.
- Monitor and report campaign performance with actionable insights using Google Analytics, Meta Business Suite, and other analytics tools.
- Implement retargeting strategies to re-engage potential customers.
- Ensure compliance with advertising policies and best practices.
- Proven experience in running and managing successful digital ad campaigns.
- Proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other ad platforms.
- Strong analytical skills and experience with data-driven decision-making.
- Familiarity with SEO, keyword research, and landing page optimization is a plus.
- Experience with Google Tag Manager, Google Analytics, and UTM tracking is preferred.
- Strong understanding of different ad bidding strategies and campaign structures.
- Excellent written and verbal communication skills.
- Ability to work independently and in a team-oriented environment.
- Certification in Google Ads, Facebook Blueprint, or HubSpot Ads.
- Experience in e-commerce, SaaS, or B2B/B2C industries.
- Knowledge of marketing automation tools and CRM platforms.
- Competitive salary and performance-based incentives.
- Opportunity to work with a dynamic and innovative marketing team.
- Flexible work environment with remote work options.
- Career growth opportunities and professional development support.
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