Ad-run specialist

2 days ago


Raipur, Chhattisgarh, India ErNOTO Full time ₹ 2,00,000 - ₹ 12,00,000 per year

Job Title: Ad-Run Specialist

Location: Raipur Chhattisgarh

Job Type: Full-Time

Experience Level: Intern, Assistant

About the Role:

We are looking for a data-driven and creative Ad-Run Specialist to manage, optimize, and scale online advertising campaigns across multiple platforms. The ideal candidate has hands-on experience in paid ad management, analytics, and conversion optimization. You will work closely with the marketing team to drive engagement, leads, and sales through targeted digital advertising strategies.

Key Responsibilities:
  • Plan, create, and execute paid advertising campaigns on Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and other PPC platforms.
  • Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
  • Conduct A/B testing on ad creatives, copy, and landing pages to improve campaign performance.
  • Perform audience research and segmentation to target the right demographics and customer interests.
  • Manage ad budgets effectively to maximize ROI while minimizing costs.
  • Stay updated on digital advertising trends, platform updates, and new ad formats.
  • Collaborate with the design and content teams to develop high-quality ad creatives.
  • Monitor and report campaign performance with actionable insights using Google Analytics, Meta Business Suite, and other analytics tools.
  • Implement retargeting strategies to re-engage potential customers.
  • Ensure compliance with advertising policies and best practices.
Requirements:
  • Proven experience in running and managing successful digital ad campaigns.
  • Proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other ad platforms.
  • Strong analytical skills and experience with data-driven decision-making.
  • Familiarity with SEO, keyword research, and landing page optimization is a plus.
  • Experience with Google Tag Manager, Google Analytics, and UTM tracking is preferred.
  • Strong understanding of different ad bidding strategies and campaign structures.
  • Excellent written and verbal communication skills.
  • Ability to work independently and in a team-oriented environment.
Preferred Qualifications:
  • Certification in Google Ads, Facebook Blueprint, or HubSpot Ads.
  • Experience in e-commerce, SaaS, or B2B/B2C industries.
  • Knowledge of marketing automation tools and CRM platforms.
Benefits:
  • Competitive salary and performance-based incentives.
  • Opportunity to work with a dynamic and innovative marketing team.
  • Flexible work environment with remote work options.
  • Career growth opportunities and professional development support.


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