Social Media Marketing Specialist

22 hours ago

Raipur, Chhattisgarh, India TechNIERA Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year

Job Title: Social Media Manager

Location: Raipur

Job Type: Full-time / Part-time

Experience: +1 years

Job Summary:

We are looking for a Social Media Manager who is an expert in SEO, SMO, and Graphics Designing and can efficiently lead a branding team. The ideal candidate should have a strong understanding of social media marketing strategies, content creation, audience engagement, and analytics to enhance brand visibility and growth.

Key Responsibilities:
  • Develop and implement social media marketing strategies to boost brand awareness and engagement.
  • Manage and grow social media accounts across platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and others.
  • Execute SEO & SMO strategies to optimize content visibility and reach.
  • Create and oversee high-quality graphics, creatives, infographics, and videos for social media campaigns.
  • Develop engaging content calendars, plan social media posts, and ensure timely execution.
  • Monitor, analyze, and report performance metrics using tools like Google Analytics, Facebook Insights, Instagram Insights, and third-party tools.
  • Run paid social media advertising campaigns and optimize ad performance.
  • Collaborate with the branding team, designers, and content creators to maintain a strong brand identity.
  • Conduct competitor analysis and market research to stay updated on industry trends.
  • Engage with the audience by responding to comments, messages, and reviews to build a strong online community.
  • Implement influencer marketing strategies to expand brand reach.
  • Manage and oversee team tasks and performance to ensure smooth execution of branding and marketing initiatives.
Required Skills:
  • SEO (Search Engine Optimization) – Keyword research, on-page & off-page optimization, backlinking strategies.
  • SMO (Social Media Optimization) – Profile optimization, hashtag strategy, engagement techniques.
  • Graphics Design – Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, After Effects (Basic video editing is a plus).
  • Strong knowledge of social media algorithms, trends, and best practices.
  • Experience in paid ad campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads).
  • Excellent copywriting and storytelling skills for social media captions and posts.
  • Ability to manage a team of designers, content writers, and marketing professionals.
  • Familiarity with email marketing, lead generation, and automation tools.
  • Strong analytical skills to track KPIs and optimize marketing strategies.
  • Experience with influencer marketing and collaborations.
Preferred Skills (Good to Have):
  • Knowledge of WordPress and blogging.
  • Experience with Google Ads and PPC campaigns.
  • Familiarity with Affiliate Marketing and Growth Hacking Strategies.
  • Understanding of Brand Reputation Management (ORM).
Education & Experience:
  • Bachelor's/Master's degree in Marketing, Digital Marketing, Business, or a related field.
  • 2+ years of experience in social media marketing and branding.
Benefits:
  • Competitive salary and incentives.
  • Opportunity to work with a creative and dynamic team.
  • Career growth and skill development programs.
  • Flexible work schedule and remote work options.

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