Brand Leads Hustler

2 weeks ago


Gurgaon, Haryana, India Lenskart Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Job description


• Define brand architecture, identity, and world; translate them into impactful GTM strategies.


• Lead the brand P&L with a 5X topline growth ambition in 2 years.


• Partner with digital and offline channels to deliver seamless brand experiences across platforms; go deeper into regional nuances while preserving brand imagery.


• Dive into consumer needs, cultural trends, and market whitespace to shape winning propositions.


• Work closely with merchandising on product innovation, aligning design, science, and consumer demand.


• Leverage digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion.


• B-school graduate with ~8 years' experience in D2C/ high-growth brands.


• High on accountability and number ownership


• Equally comfortable with data, analysis, and creativity - connecting insights to brand storytelling


• Problem solver who can balance left-brain logic with right-brain empathy, driven to create impactful growth


• Has scaled brands in the past - tying strategy with high accountability of execution, managing stakeholders, and working closely with marketing & design teams to deliver results

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