Brand Partnership Lead

5 hours ago

Gurgaon, Haryana, India Honasa Consumer Ltd. Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Summary :

We're looking for a creative and culturally aware Brand Partnership Lead (Activation & Collaborations) to lead brand experiences and partnerships across the Honasa portfolio. The role is built for someone who thrives on bringing ideas to life — from designing high-impact activations to building cross-brand and strategic collaborations that drive relevance, visibility, and consumer love. You'll work at the intersection of creativity, relationships, and execution — shaping how our brands show up in culture and connect with consumers beyond advertising.

Key Responsibilities

  1. Brand Activations & Experiences


• Conceptualize and execute on-ground, digital, and experiential activations across Honasa brands.


• Translate brand purpose and campaigns into memorable experiences that drive awareness, engagement, and earned buzz.


• Identify and leverage cultural moments, events, and festivals for impactful brand presence.


• Manage creative ideation, vendor partnerships, execution, and on-ground storytelling end-to-end.

  1. Cross-Brand & Strategic Partnerships


• Identify and forge cross-brand collaborations that create shared value — from co-created products and campaigns to pop-up experiences and content integrations.


• Build long-term partnerships with brands, creators, media platforms, and cultural communities that align with Honasa's ethos.


• Lead negotiation and structuring of partnership agreements that deliver mutual brand and business benefits.


• Work with internal marketing and communications teams to amplify these collaborations across earned, owned, and paid channels.

  1. Community & Cultural Relevance


• Keep a close eye on emerging trends, social conversations, and brand opportunities within pop culture.


• Partner with the influencer and PR teams to activate moments that position Honasa brands at the heart of cultural conversations.


• Support the creation of communities and partnerships that deepen brand-consumer engagement over time.

  1. Project & Stakeholder Management


• Collaborate with brand, creative, and design teams to ensure seamless execution of all initiatives.


• Manage timelines, budgets, and post-activation reporting across multiple simultaneous projects.


• Maintain strong relationships with external agencies, collaborators, and event partners to drive execution excellence.

Key Requirements


• 5+ years of experience in brand activations, partnerships, or experiential marketing.


• Proven track record in managing cross-brand or cultural collaborations.


• Strong creative sensibility, presentation, and communication skills.


• Confident, articulate, and presentable — able to represent the brand in external partnerships.


• Excellent project management, negotiation, and multitasking skills.


• Comfortable working in a fast-paced, high-growth environment with multiple stakeholders.

Who We're Looking For

A right-brained, relationship-driven storyteller who can blend creativity with structured execution.

Someone who sees the cultural big picture, loves collaboration, and can turn every brand moment into a memorable consumer experience.

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