Brand Partnerships and Community Building

Department: Marketing

Location: Gurgaon

Work Mode: On-Site

Job Summary
We're presently hiring a Partnerships and Community Growth Manager. This person will be responsible for building long-lasting relationships to drive innovative partnerships and will also be in charge of building and growing IndiGo-owned communities.

Key Responsibilities

• Create a systematic, process-driven approach to partner outreach and relationship management.
• Collaborate with the right partners who can bring us to the forefront of culture and top of mind with our target audiences.
• Negotiate and finalize effective partnership agreements & deals in accordance with the company's contract guidelines and policies.
• Build a clientele and framework for various types of collaborations to onboard partners to create a win-win relationship for both brands.
• Identify and source partnership opportunities through inbound lead follow-up and outbound cold calls, emails, and client visits.
• Develop engaging sales presentations backed by relevant data and case studies.
• Research partners, identify key players and generate interest, and develop and pitch new strategies to onboard new partners.
• Establish and manage relationships across major brand partners to create meaningful, impactful, and original activations.
• Drive projects, cross-brand partnerships, and co-marketing campaigns from conception to completion
• Develop and execute a plan to build IndiGo-owned communities, growth, and engagement.
• Plan different community-building projects and partnerships to increase and broaden engagement within the community.
• Build relevant audiences' communities for IndiGo to engage and monetize the same.
• Monitoring and optimizing community engagement levels.
• Initiate campaigns and discussions to keep the community involved and active, with the goal of strengthening relationships with the current community and establishing new ones.
• Tracking and keeping an eye on all growth data, including total members, community growth rate, and engagement metrics, including total activations and active members, among others.
• Lead cross-functional partnership briefings and collaborate with cross-functionally to ensure programs are developed and delivered on time and within budget.
• Forecast, measure, and report the results of various projects with partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships. Evaluate partnership success through qualitative and quantitative metrics and adjust strategies based on findings.

Key Requirements

• 5-7 years of prior experience as a collaboration/brand partnership manager and community growth manager with a thorough understanding of how to create and drive successful partnerships.
• Extremely strong project management skills and experience
• Used to a fast-paced environment where taking initiative is imperative and ambiguity makes you comfortable.
• Excellent communication (verbal and written), interpersonal, and presentation skills.
• Strategic thinker with excellent organizational and time management skills
• Master networker with the ability to build and cultivate relationships.
• Ability to meet deadlines and address time-sensitive issues and can juggle multiple priorities and deliverables.
• Able to develop and move projects forward independently and autonomously.
• Ability to provide high-level customer service with astute attention to detail and organization.
• Experience developing and negotiating partner contracts.
• Experience in developing integrated marketing plans and in creating, managing, and adhering to a budget.
• Event management skills to handle several multiplied responsibilities in a dynamic, evolving environment.