Community & Partnership Associate

Job Description - Community & Partnership Associate

Location: Gurgaon

Type: Full time

About the Role

Born from Heads Up For Tails, India's most trusted brand that believes pets are family, the HUFT

Foundation is what extends that love and belief to the streets and animal shelters. From feeding

and healthcare to education and community care, we work to bring dignity, safety, and love to

animals who need it the most. We are committed to creating a kinder world for our beloved

community animals and aim to build a movement of compassion and responsible caregiving.

About the Role

We are looking for a Community & Partnerships Associate who can bring together storytelling,

strategy, and social impact. The ideal candidate will manage HUFT Foundation's social media

presence and be a part of its cause-based community initiatives, ensuring that every action

inspires empathy and awareness.

Key Responsibilities/What You Will Do

1. Social media awareness

● Help in planning social media content calendars across channels

● Develop impactful storytelling by covering rescue stories, recognising community

caregivers, showing impact of our initiatives, planning topical campaigns, and

pushing Foundation products

● Co-create educational pieces that encourage community caregiving practices

(feeding, adoption, collaring, and more)

● Research and contribute ideas for topical posts around animal rights, welfare, and

awareness

● Stay updated with platform trends and suggest innovative ideas for opportunities in

the animal caregiving ecosystem

● Design basic creatives using tools like Canva or similar platforms

● Coordinate with in-house content teams (copy, design, and visual comms.) for

campaign-specific requirements

● Monitor and report engagement metrics and plan posts that resonate better with

the community

● Identify and execute influencer/celeb collaboration opportunities

2. Partnerships and collaborations

● Identify schools, colleges, and residential societies to conduct our educational

workshops

● Support in planning and executing co-branded initiatives, fundraising events, and

collaborations

● Identify corporate, influencer, and brand partners for campaigns and fundraising.

● Maintain partnership trackers and reports

3. Community engagement and event

● Rally HUFT Foundation's growing WhatsApp Tribe: Sharing updates, ideating and

encouraging participation in on-ground activities, and celebrating community

efforts

● Coordinate on-ground welfare drives (feeding, collaring, water bowls, etc.) with

volunteers and partner NGOs

● Support store events and adoption drives to engage local communities

4. Operations

● Work closely with internal teams (HUFT stores, retail & marketing, RMs, and

warehouse) to help align in-kind donations and plan initiatives

● Support in maintaining impact reports and photo/video archives of welfare

initiatives

Qualifications & Skills/What You Need

● 2–3 years of experience in communications, partnerships, social media

management, or community building (preferably in NGOs, animal welfare, or social

impact sectors)

● Compassionate and empathy as your second language

● Strong written and verbal communication skills

● Passion for animal welfare and community impact

● Familiarity with influencer collaborations and basic content tools (Canva and Google

Suites)

● Understanding of social media platforms (Instagram, Facebook, LinkedIn, and

YouTube) and their trends and features

You will feel right at home with us if:

● You have strong communication and collaboration skills.

● You are passionate about pets and love innovating.

About Us

At Heads Up For Tails, we don't just cater to pets; we celebrate them as family.

We have over 100+ stores across 20 cities, hosting 5000+ India-first, category-defining products,

all thoughtfully designed to bring joy, comfort, and well-being to our furry companions.

Founded with a deep passion for improving the lives of pets and their families, HUFT has grown

to become India's most loved pet care brand.

Our Mission:

To create and curate innovative products and services that bring joy to pets and their family, one

home at a time.

Our Culture:

We are driven by a core set of values: kindness, innovation, collaboration, and inclusivity.

Whether it's designing our products, interacting with customers, or building our team,

everything we do is guided by these principles.

Our Achievements:

● Recognised as the market leader in India's rapidly growing pet care industry.

● Trusted by thousands of pet parents for our high-quality, thoughtfully designed

products.

● Leading the way in creating pet care solutions tailored specifically to the needs of Indian

pet families.

At HUFT, we're not just building a brand—we're creating a community of pet lovers who believe

in making a difference.

Why Work with HUFT?

● Be part of a fast-growing company in one of India's most exciting markets—pet care.

● Thrive in a collaborative and dynamic environment where creativity and ownership is

celebrated.

● Grow with a purpose-driven organization that champions the well-being of our furry

family members

● Work with a team of passionate individuals who share your love for pets.

What We Offer

As part of our pack, you'll enjoy:

● A collaborative, supportive, and pet-friendly work environment.

● Opportunities to innovate and solve meaningful and complex challenges in the pet care

space.

● The chance to make a real difference in the lives of pets and their families.

● Medical Insurance/Perks

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