Brand Designer

5 days ago

Gurgaon, Haryana, India PepsiCo Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Overview
We are seeking a dynamic Brand Designer to support one of our fastest-growing food brands. This role will champion the visual identity and design execution across key brand initiatives, including innovation launches, communication programs, packaging, and occasion-based expansions such as Ready-to-Eat offerings.

Working closely with the Design Manager and cross-functional partners, the Brand Designer will help elevate the brand's design language, strengthen its visual consistency across touchpoints, and bring consumer-centric creativity into every project. This role is ideal for someone who thrives in fast-paced environments, thinks in systems, and can translate insights into meaningful brand experiences.

Responsibilities

  • Lead and manage the visual identity and design expression for assigned brands within the portfolio.
  • Collaborate closely with senior design leaders, brand marketing teams, consumer insights, and global design partners.
  • Develop compelling creative concepts, design scenarios, and visual solutions aligned with brand strategy.
  • Participate in consumer research and translate insights into actionable design requirements.
  • Drive final design recommendations and approvals, ensuring production-ready assets that meet brand, quality, and performance standards.
  • Work with cross-functional teams to ensure design consistency across packaging, communication, and new product initiatives.
  • Present design concepts clearly and confidently to internal teams and external partners.
  • Maintain strong project management discipline to meet timelines in a fast-moving environment.

Qualifications
Professional Experience & Skills

  • 5+ years of professional design experience in FMCG, branding, packaging, or related fields.
  • Strong design taste, craftsmanship, and a refined aesthetic sensibility.
  • High proficiency in Adobe Creative Suite; experience with 3D design tools is a plus.
  • Strong design management and project ownership capabilities.
  • Ability to thrive in dynamic, ambiguous environments and manage multiple workstreams.
  • Excellent verbal and written communication skills with confidence across stakeholder levels.
  • Strong collaboration skills and the ability to keep partners informed and aligned.
  • Fluency in English required; proficiency in a South Asian regional language is an advantage.
  • Ability to visualize ideas quickly through sketching or digital tools.

Soft Skills & Competencies

  • Naturally curious and deeply passionate about design, culture, and emerging trends.
  • Highly collaborative and comfortable contributing to or leading brainstorming and critique sessions.
  • Clear design point of view with the maturity to evolve ideas through feedback.
  • Optimistic, entrepreneurial mindset with a proactive approach to solving problems.
  • Ability to work under pressure while maintaining high creative standards.

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