Outreach, Lead Generation

2 days ago

Mohali, Punjab, India Zouma Full time ₹ 9,60,000 per year

Purpose:

Generate new business and patient leads through proactive outreach, partnership development, and CRM-driven follow-up. This role bridges sales and marketing — managing outbound campaigns and supporting SEO link-building and PR outreach.

Core Responsibilities:

  • Identify and engage new B2C and B2B leads (patients, referral partners, corporates).
  • Use Zoho CRM to manage pipelines, track conversations, and report outcomes.
  • Support blog outreach, PR placements, and directory listings for backlinks.
  • Execute personalised email or LinkedIn outreach campaigns.
  • Collaborate with SEO and Creative teams for content-led outreach opportunities.

Core Skills:

  • Excellent written and verbal communication for UK audience.
  • Experience with Zoho CRM, email automation, and outreach tools.
  • Understanding of backlink building, PR coordination, and digital partnerships.
  • Proactive approach to networking, negotiation, and relationship building.

Success KPIs:

  • Volume and quality of leads generated through outreach.
  • Outreach-to-conversion rate (meetings booked, enquiries converted).
  • Number of successful link placements and PR features.
  • CRM engagement metrics (follow-ups, pipeline movement).
  • Contribution to domain authority and organic performance.

Job Types: Full-time, Permanent

Pay: ₹30, ₹80,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time
  • Provident Fund

Work Location: In person

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