Outreach, Lead Generation
2 days ago
Purpose:
Generate new business and patient leads through proactive outreach, partnership development, and CRM-driven follow-up. This role bridges sales and marketing — managing outbound campaigns and supporting SEO link-building and PR outreach.
Core Responsibilities:
- Identify and engage new B2C and B2B leads (patients, referral partners, corporates).
 - Use Zoho CRM to manage pipelines, track conversations, and report outcomes.
 - Support blog outreach, PR placements, and directory listings for backlinks.
 - Execute personalised email or LinkedIn outreach campaigns.
 - Collaborate with SEO and Creative teams for content-led outreach opportunities.
 
Core Skills:
- Excellent written and verbal communication for UK audience.
 - Experience with Zoho CRM, email automation, and outreach tools.
 - Understanding of backlink building, PR coordination, and digital partnerships.
 - Proactive approach to networking, negotiation, and relationship building.
 
Success KPIs:
- Volume and quality of leads generated through outreach.
 - Outreach-to-conversion rate (meetings booked, enquiries converted).
 - Number of successful link placements and PR features.
 - CRM engagement metrics (follow-ups, pipeline movement).
 - Contribution to domain authority and organic performance.
 
Job Types: Full-time, Permanent
Pay: ₹30, ₹80,000.00 per month
Benefits:
- Health insurance
 - Paid sick time
 - Provident Fund
 
Work Location: In person
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