Lead Generation Specialist

19 hours ago

Mohali, Punjab, India Zouma Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Role Overview

We are seeking a proactive Outreach & Lead Generation Specialist to drive new business and patient leads through proactive outreach, partnership development, and CRM-driven follow-up. This pivotal role bridges sales and marketing functions by managing outbound campaigns and supporting SEO link-building and PR outreach.

Core Responsibilities

  • Lead Generation & Engagement: Identify and engage new B2C and B2B leads, including patients, referral partners, and corporate clients.
  • Outreach Campaign Management: Execute personalized email or LinkedIn outreach campaigns to targeted prospects.
  • CRM Management & Reporting: Use Zoho CRM to manage lead pipelines, track conversations, and prepare detailed outcome reports.
  • SEO & PR Support: Support brand visibility by managing blog outreach, securing PR placements, and coordinating directory listings to drive backlinks.
  • Collaboration: Work closely with the SEO and Creative teams to enable content-led outreach opportunities.

Core Skills & Qualifications

  • Communication: Excellent written and verbal communication, specifically tailored for a UK audience.
  • Technical Proficiency: Demonstrated experience with Zoho CRM, email automation, and outreach tools.
  • Digital Acumen: Solid understanding of backlink building, PR coordination, and digital partnerships.
  • Attributes: Proactive approach to networking, negotiation, and relationship building.

Success Metrics (Key Performance Indicators - KPIs)

  • Volume and quality of leads generated through outreach initiatives.
  • Outreach-to-conversion rate (meetings booked, enquiries converted).
  • Number of successful link placements and PR features secured.
  • CRM engagement metrics (follow-ups, pipeline movement).
  • Contribution to domain authority and organic performance.

Job Types: Full-time, Permanent

Pay: ₹50, ₹150,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time
  • Provident Fund

Work Location: In person

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