
Lead Generation Specialist
2 days ago
Job Title: Lead Generation Specialist
Location: Mohali
Job Type: Full-Time
Experience Level: 2–5 years
Industry: IT Services – Web & Mobile App Development
Key Responsibilities:
- Research and identify potential B2B clients across industries who require web or mobile app development services.
- Generate qualified leads through LinkedIn outreach, email marketing, cold calling, and lead generation platforms.
- Use tools like Apollo, ZoomInfo, Lusha, or similar for prospecting and data mining.
- Create and manage outbound email sequences and messaging tailored to client personas.
- Collaborate with the marketing team to align lead gen efforts with ongoing campaigns and content strategy.
- Qualify leads based on their business needs, budget, and project timelines.
- Set up appointments or demos for the sales team with high-quality prospects.
- Maintain and update CRM systems (e.g., HubSpot, Salesforce) with lead information, follow-ups, and status.
- Analyze lead generation performance and provide reports and insights to improve strategy.
- Stay up to date with trends in the tech industry to identify new opportunities and market segments.
Requirements:
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- 2+ years of proven experience in B2B lead generation, preferably in the IT services or software development industry.
- Strong understanding of web and mobile technologies and their business applications.
- Experience using lead generation and sales prospecting tools (e.g., LinkedIn Sales Navigator, Apollo, HubSpot).
- Excellent written and verbal communication skills in English.
- Ability to work independently and manage multiple campaigns simultaneously.
- Knowledge of the sales funnel and lead qualification frameworks (e.g., BANT, CHAMP, or MEDDIC).
- Familiarity with CRM tools and marketing automation platforms.
Nice to Have:
- Prior experience working with international clients (US, UK, Australia, etc.).
- Understanding of SEO, PPC, or content marketing for lead generation.
- Knowledge of project management and collaboration tools like Trello, Slack, or Asana.
What We Offer:
- Competitive salary and performance-based bonuses.
- Opportunity to work with a passionate team in a growing tech company.
- Remote work flexibility and supportive work environment.
- Career development and training opportunities.
- Exposure to international markets and clients.
Job Type: Permanent
Pay: ₹20, ₹50,000.00 per month
Application Question(s):
- Availablity for face to face interview in Mohali?
Work Location: In person
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