Head Trade Marketing
23 hours ago
Role & responsibilities
- Channel Strategy: Develop and execute trade marketing strategies across GT, MT, and emerging channels to drive visibility, offtake, and ROI.
- Shopper Activation: Design and implement in-store and point-of-sale activation plans tailored to short shelf life dynamics.
- Sales & Category Alignment: Partner with Sales, Category and Marketing teams to ensure execution of category growth levers and promotional calendars.
- Trade Promotions: Plan, monitor, and evaluate trade promotion effectiveness; optimise spends based on ROI analysis.
- Distributor Engagement: Support distributor/channel partner capability building through tools, training, and visibility inputs.
- Data & Insights: Leverage market and consumer data to build actionable insights for channels/customers.
- Cross-Functional Projects: Collaborate with Supply Chain, Marketing, and Finance to align demand planning with promotional activities and reduce wastage.
Preferred candidate profile
- MBA in Marketing or related field from a B-School & equivalent colleges.
- ~5 years of FMCG (Short Shelf Life e.g. yogurt, dairy product) experience with experience in Trade Marketing preferred.
- Exposure to perishable/short shelf-life categories preferred.
- Strong analytical, execution, and cross-functional collaboration skills.
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