Title: Marketing Head

3 days ago

Mumbai, Maharashtra, India sun pharma industries ltd panoli(dist-bharuch) Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Job Description

Title: Marketing Head - General Trade

Date: Jul 1, 2025

Location: Sun House - Corporate Office

Company: Sun Pharma Laboratories Ltd

Role: Marketing Head General Trade

Experience: 10 years of experience in marketing roles within the OTC/FMCG/pharmaceutical industry

Qualification: B Pharma MBA in Marketing

Therapy/Department: Rural distribution sales

Industry Preference: OTC / FMCG/ pharmaceutical industry

Job Location: Sun House, Mumbai

Job Summary:

We are seeking a highly motivated and experienced individual to join our team as a Marketing Head. S/he will be responsible for developing and executing strategic BTL marketing plans for big and focus brands assigned to the retail team. The role requires a deep understanding of Retail/ Chemists/GT/MT/E-com ecosystem as well as HCP/ consumer/stakeholder insights. Strong point of sales activation understanding, Rx demand generation levers and good campaign management skills, and the ability to collaborate with cross-functional teams and external agencies. The ideal candidate should have a proven track record in OTC/pharmaceutical marketing, excellent communication skills, and a growth mindset. Zero to 10X scale up will be added advantage.

Areas of Responsibilities:
  • Develop and execute strategic marketing plans for assigned brands, aligning with the overall business objectives of gaining market share for Sun Brands.
  • Drive Big & Focus Rx brands growth at point of sale, chemists outlets.
  • Create and effectively drive the detailing of Rx brands at chemist level.
  • Engage and drive positive support from chemist with the help of trade marketing & other stakeholders.
  • Translate retail/chemists/HCP/consumer/stakeholder insights into effective marketing campaigns and initiatives.
  • Collaborate with internal teams and external agencies to develop and implement impactful marketing campaigns across various channels (including Retail, Chemists, Hospitals etc).
  • Monitor and measure campaign performance, making data-driven adjustments to optimize results.
  • Collaborate with sales teams to align field-level activities with sales strategies and goals.
  • Monitor the effectiveness of field-level activities programs and provide recommendations for continuous improvement.
  • Analyze marketing performance data and generate insights to optimize future marketing initiatives.
  • Collaborate with business development teams to build business cases for future products and initiatives.
  • Stay updated on industry trends, competitor activities, and market dynamics to inform strategic decision-making.
  • Build and maintain strong relationships with multiple stakeholders, including internal teams, external agencies, key chemists, retailers and other relevant stakeholders.
  • Collaborate cross-functionally with teams such as Sales, Medical Affairs, and Regulatory to ensure effective progress and alignment with overall business objectives.

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