Business Development Manager

5 hours ago

Kolkata, West Bengal, India Profound Human Resource Development Advisors Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Role & responsibilities

Job Summary:

We are seeking a dynamic and experienced Manager to lead the marketing efforts for our

Cooling Tower product line. The ideal candidate will be responsible for developing and

executing marketing strategies, identifying new market opportunities, supporting sales

enablement, and driving brand positioning in industrial and commercial segments.

Key Responsibilities:

Strategic Marketing:


• Develop and implement the marketing strategy for the Cooling Tower Internals

product line for FRP, induced draft, crossflow, etc.


• Conduct market research to identify new customer segments, competitive landscape,

and pricing strategies.


• Developing & maintaining relationship with the leading power plant consultant for

product specification incorporation in the DPR.

Business Development:


• Generate leads and support the sales team with technical presentations, brochures,

and product literature.


• Identify new power plant consultants for product specification incorporation, B2B

clients, OEMs, EPC contractors, consultants, and industry associations.


• Drive marketing campaigns targeting industries such as power plants, refineries,

HVAC projects, fertilizers, and steel.

Branding & Communication:


• Develop marketing materials (catalogues, case studies, website content, email

campaigns).


• Organize trade shows, exhibitions, webinars, and client seminars.

Sales Support & CRM:


• Assist in the preparation of technical proposals, RFQs, and tender documentation.


• Maintain CRM and track customer engagement metrics.


• Work with internal stakeholders to ensure timely delivery of promotional assets.

Market Intelligence:


• Monitor competitor activity and provide insights to senior management.


• Track technological trends in cooling systems and suggest marketing adaptations.

Required Qualifications:


• Bachelors /Diploma degree/diploma in Chemical/Electrical/ Mechanical, Marketing,

or related field.


• MBA in Marketing or equivalent preferred but not essential.


• 7–10 years for degree/101-12 years for diploma of experience in B2B marketing,

preferably in industrial equipment or cooling systems.

Skills and Competencies:


• Strong understanding of cooling tower systems and industrial project sales.


• Excellent communication and presentation skills.


• Proficient in MS Office, CRM tools (e.g., Salesforce), digital marketing platforms.


• Ability to manage cross-functional teams and external agencies.

Key Performance Indicators (KPIs):


• Lead generation and conversion rates


• Marketing ROI


• Brand visibility and engagement


• Market share growth for Cooling Towers


• Customer feedback and retention

Travel:

Willingness to travel across India to attend meetings, expos, and client sites.

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