Performance Marketing

1 week ago

Greater Kolkata Area, India Kaari Katha Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Overview:

The Performance Marketing Manager will be responsible for designing, implementing, and monitoring digital advertising campaigns across multiple platforms including Google Ads, Facebook Ads Manager, Instagram, YouTube, and Meta. This role is pivotal in driving sales and enhancing our brand's online presence by leveraging data-driven strategies to optimize ad spend and increase ROI. The ideal candidate will be a creative thinker with a keen eye for detail and an analytical mindset to assess campaign performance and drive continuous improvement.

Key Responsibilities:

Develop and execute comprehensive digital advertising strategies to drive sales and brand awareness across various platforms including Google Ads, Facebook Ads Manager, Instagram, YouTube, and Meta.

Monitor and analyze the performance of advertising campaigns, adjusting strategies as needed to maximize effectiveness and ROI.

Collaborate with the content creation and marketing teams to ensure that ad creatives are compelling and aligned with brand messaging.

Utilize A/B testing and other data analysis techniques to optimize ad campaigns for better performance.

Manage advertising budget effectively, ensuring optimal allocation across platforms and campaigns.

Stay updated with the latest trends and best practices in digital advertising and performance marketing.

Generate regular reports on campaign performance, insights, and recommendations for future strategies.

Work closely with the sales and web development teams to monitor sales performance on the website and identify opportunities for improvement.

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