Performance Marketing Executive

1 day ago


Greater Bengaluru Area, India Cothas Coffee Co Full time ₹ 4,00,000 - ₹ 6,00,000 per year

JD of Performance Marketing Executive: -

* Drive performance marketing for products across leading marketplaces such as Amazon, Flipkart, Zepto, Blink it and Big basket.

* Execute and optimize campaigns through strategic bidding, A/B testing, and growth hacking initiatives to maximize visibility and conversion.

* Leverage marketplace tools and analytics to develop data-driven marketing strategies and forecast performance for achieving maximum ROI.

* Plan, execute, and monitor campaigns across multiple channels, ensuring budget efficiency and measurable outcomes.

* Analyze traffic, conversion, and revenue metrics to identify opportunities for continuous improvement.

* Collaborate cross-functionally with category, pricing, and creative teams to ensure brand alignment and campaign effectiveness.

* Stay updated with platform algorithm changes, new ad formats, and evolving marketplace trends to maintain competitive advantage.

Qualifications:

* 2+ years of hands-on experience in performance marketing across ecommerce marketplaces.

* Strong working knowledge of Amazon Ads, and Flipkart Ads platforms.

* Proficiency with Amazon, Flipkart Insights portals for analytics and campaign optimization.

* Proven track record in performance forecasting, budget planning, and ROI maximization.

* Preferably MBA Marketing



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