Performance Marketing Manager

2 weeks ago

Greater Bengaluru Area, India Third Wave Coffee Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Summary

We are seeking a
data-driven and strategic Performance Marketing Manager
to lead and scale our digital marketing initiatives. The ideal candidate will be responsible for driving
customer acquisition, retention, and revenue growth
through performance-focused campaigns across multiple paid media channels. This role requires a strong analytical mindset, hands-on campaign management experience, and the ability to translate data insights into actionable strategies.

Key Responsibilities

1. Campaign Strategy & Execution

  • Develop and implement data-driven performance marketing strategies across platforms such as
    Google Ads, Meta (Facebook & Instagram), and other paid media channels
    .
  • Manage end-to-end campaign execution — from
    planning and budgeting to optimization and performance tracking
    .
  • Ensure all campaigns align with brand objectives and deliver maximum
    ROI and business growth
    .

2. Customer Acquisition & Retention

  • Drive
    new customer acquisition
    through targeted paid campaigns.
  • Build and optimize
    retargeting and retention
    strategies to increase
    repeat purchases
    and improve
    customer lifetime value (CLV)
    .

3. Analytics & Optimization

  • Track, analyze, and report key performance metrics such as
    CTR, CPC, ROAS, CPA, and conversion rates
    .
  • Utilize insights to
    optimize campaign performance
    , refine ad creatives, and enhance landing page conversion.
  • Conduct
    A/B testing
    to continuously improve campaign effectiveness.

4. Budget Management

  • Own and manage the
    performance marketing budget
    , ensuring efficient allocation across channels.
  • Monitor spend versus performance to
    maximize ROI
    and maintain cost-effectiveness.

5. Collaboration & Stakeholder Management

  • Work closely with
    creative, brand, and analytics teams
    to ensure campaign alignment and consistent messaging.
  • Partner with external agencies and vendors (if applicable) to enhance campaign reach and performance.

6. Market Trends & Innovation

  • Stay abreast of
    industry trends, emerging ad technologies, and new media platforms
    .
  • Identify and experiment with
    innovative growth opportunities
    to keep the brand ahead in the digital marketing space.

Key Skills & Qualifications

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • 3–5 years of hands-on experience in
    performance or digital marketing
    .
  • Proven track record of managing campaigns across
    Google, Meta, and other paid channels
    .
  • Strong analytical skills with proficiency in tools like
    Google Analytics, Meta Ads Manager, and Excel/Google Sheets
    .

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