Performance Marketer

4 days ago

Greater Bengaluru Area, India InteractGEN Full time ₹ 6,00,000 - ₹ 10,00,000 per year

Company:

Department: Marketing

Location: On-site – Greater Bengaluru Area

Compensation: Up to ₹10 LPA (based on interview performance and last CTC)

About Interactgen

InteractGen is the #1 AI Visibility Platform that helps SaaS companies get discovered in AI answer engines like ChatGPT, Perplexity, and Claude. We're turning heads in the SaaS world and working with GTM leaders worldwide- who want to win demand where buyers actually search.

We've raised $2M+ in pre-seed funding from top-tier VCs.

Immediate joiners preferred (within 10 days).

Why this role exists

We're early-stage and moving fast. You'll own paid acquisition end-to-end—primarily Google Ads and LinkedIn Ads, with hands-on X (Twitter) Ads and Reddit Ads—to test, learn, and scale what drives qualified pipeline from our ICP (VP Marketing/CMO, Demand Gen, SEO, Content leaders).

What you'll do

  • Own full-funnel paid media: plan, launch, and scale campaigns on Google Ads and LinkedIn Ads.
  • Expand to X Ads & Reddit Ads: test interest/keyword/community targeting for technical and marketing audiences; iterate fast.
  • Build from 0→1: set up tracking (UTMs, GA4, LinkedIn Insight Tag, Google Tag Manager, pixels), naming conventions, dashboards, and reporting loops.
  • Creative & copy testing: write ads and LP copy; brief lightweight creatives; use AI tools to generate variations and speed up experimentation.
  • Optimize for revenue: manage budgets and pacing; monitor CPL, CPC, CVR, CAC; partner with Sales/RevOps to connect to MQLs, SQLs, opps, and pipeline.
  • Landing page iteration: run A/B tests (headlines, offers, forms); collaborate with content/PMM to align value props with GEO/AI-search pain points.
  • Insights → action: turn search query reports, audience breakdowns, and creative learnings into weekly recommendations.

What you'll bring

  • 2–3 years of hands-on running Google Ads and LinkedIn Ads for B2B SaaS (must-have).
  • Practical experience with X Ads and Reddit Ads (nice-to-have → quickly ramp to must-do).
  • Independent operator who takes end-to-end ownership with minimal handholding—comfortable in a 0→1 environment where playbooks are being built.
  • Not afraid to experiment and adapt in a high-growth setting; delivers on tight deadlines and adjusts quickly based on data.
  • Strong communication & storytelling: you can make a complex product click instantly in a headline, ad, or landing page.
  • Must have a portfolio with quantifiable results (CPL, CVR, CAC, pipeline influence); include examples of founder/C-suite ghostwritten ads or posts if available.
  • Working knowledge of SEO & content for better ad/LP alignment; familiarity with Canva/Figma for quick creative edits is a plus.
  • Tooling: GA4, Google Tag Manager, Looker Studio (or similar), spreadsheet chops; disciplined UTM practices.

Why join us

  • Work directly with the founders, not behind them.
  • Sell a category-creating product already catching attention from SaaS leaders.
  • Health insurance and a high-ownership environment where your work is clearly felt.

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