Performance Marketing Manager

3 days ago

Greater Bengaluru Area, India KYZO (Khidki Homes) Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Company

At Kyzo, we're reimagining how construction materials are sourced and managed. We're building a tech-native construction marketplace from the ground up — powered by our own Order Management System (OMS), website, and mobile app — to make sourcing construction materials fast, transparent, and just a click away. Kyzo is your one-stop digital platform for all construction material needs — simplifying procurement for contractors, builders, and enterprises across India.

About the Role

We're looking for a Performance Marketing Manager with deep expertise in Google Ads to take ownership of our paid acquisition strategy. This role is tailor-made for someone who thrives on data, experimentation, and ROI-driven marketing — someone who can translate budgets into measurable growth and optimize every click for performance.

Responsibilities

1.Google Ads & Paid Media Execution

  • Plan, execute, and manage high-performing campaigns across Google Search, Display, YouTube, and Performance Max.
  • Develop keyword strategies and ad structures that maximize reach and conversion efficiency.
  • Continuously optimize campaigns for CPC, CTR, ROAS, and lead quality.
  • Conduct A/B testing on ad copy, creatives, and landing pages.
  • Implement precise conversion tracking and analytics through Google Tag Manager and GA4.

2.Budget Planning & Optimization

  • Own the end-to-end media budget — planning, allocation, pacing, and ROI optimization.
  • Forecast performance outcomes and provide data-backed recommendations to leadership.
  • Identify high-performing channels and reallocate spend for maximum impact.
  • Ensure efficient cost per lead (CPL) and continuous improvement in return on ad spend (ROAS).

3.Strategy, Insights & Reporting

  • Build and execute data-driven performance marketing strategies aligned with business goals.
  • Analyze campaign metrics and customer journeys to identify growth opportunities.
  • Collaborate with the design and tech teams to improve landing page performance and ad relevance.
  • Prepare weekly and monthly reports with clear insights, learnings, and next steps.

Qualifications

  • 2+ years of hands-on experience in Google Ads campaign management (mandatory)
  • Strong understanding of digital marketing funnels and performance metrics
  • Experience with Meta Ads, Google Analytics, and Tag Manager
  • Proficiency in Excel or Google Sheets for reporting and analysis
  • Strong communication and collaboration skills
  • Experience in lead generation and B2B campaign structures (bonus if in construction, manufacturing, or industrial sectors).

Required Skills

  • Experience with Meta Ads, LinkedIn Ads, or programmatic platforms.
  • Exposure to CRM tools (HubSpot, Zoho, LeadSquared) and marketing automation workflows.
  • Familiarity with SEO fundamentals and remarketing campaigns.

Why Join Kyzo

  • Be part of a team transforming how India builds.
  • Full ownership of performance marketing in a fast-scaling tech startup.
  • A culture of autonomy, innovation, and first-principles thinking.

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