Performance Marketing Specalist

22 hours ago

Greater Bengaluru Area, India SuperPe Full time

Overview: SuperPe is seeking an experienced Performance Marketing Specialist to join our growing team. The ideal candidate will have 2-4 years of experience managing large-scale performance marketing campaigns across Google and Meta platforms, with the ability to take full ownership of campaign execution. You will be responsible for managing high-budget campaigns, driving app installs, and scaling performance efficiently. This role requires a data-driven mindset, strong technical skills, and the ability to collaborate with creative teams to develop and execute impactful campaigns. Key Responsibilities: Performance Marketing Campaign Management: - Manage and optimize performance marketing campaigns across Google and Meta platforms independently. - Drive app install campaigns and performance campaigns with budgets exceeding Rs.50 lacs per month. - Scale campaigns quickly and efficiently, focusing on maximizing ROI. Expertise in Google and Meta Campaigns: - Manage various campaign types, including Universal App Campaigns (UAC), Demand Generation, Pmax, and Video Reach Campaigns (VRC) on Google. - Lead Meta app install campaigns and other performance-driven initiatives to meet business goals. Technical Proficiency: - Utilize tools such as Google Tag Manager, Meta Tag Manager, and Appsflyer for campaign setup, tracking, and optimization. - Set up and manage app install campaigns across both Google and Meta with precision, ensuring accurate targeting and audience segmentation. Creative Collaboration: - Collaborate with the creative team to generate innovative campaign ideas and ensure the creative assets align with performance goals. - Bring creative concepts to life by working closely with cross-functional teams to execute and implement campaigns effectively. Data-Driven Insights: - Analyze data from paid campaigns to extract actionable insights. - Continuously optimize campaigns based on performance metrics, ensuring data-driven decision-making to enhance effectiveness and efficiency. Requirements: - 2-4 years of experience in performance marketing, with proven expertise in managing campaigns on both Google and Meta platforms. - Hands-on experience with Google Tag Manager, Meta Tag Manager, and Appsflyer. - Experience managing app install campaigns and monthly budgets of at least Rs.50 lacs across all channels. - Strong knowledge of UAC, Demand Gen, Pmax, and VRC campaigns on Google. - Ability to think creatively and collaborate with creative teams to execute campaign ideas. - Strong analytical skills with the ability to derive insights from data and optimize performance accordingly. To apply, please send your resume to sooraj@superpe.in SuperPe is an equal opportunity employer and welcomes candidates of all backgrounds to apply. We look forward to hearing from you

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