Performance Marketing Specialist

5 days ago


Greater Bengaluru Area, India THE BARE BAR Full time ₹ 4,00,000 - ₹ 12,00,000 per year

About The Bare Bar:

The Bare Bar is a
D2C artisanal skincare brand

, focused on
handmade, fresh, and sustainable

personal care products. As we expand our digital footprint, we are looking for a
Performance Marketing Specialist

to
own and drive paid media campaigns across our website and online marketplaces (Amazon, Nykaa, Myntra)

.

Key Responsibilities:

Performance Marketing Strategy & Execution

  • Plan, execute, and optimize
    performance marketing campaigns across
    :
    Google Ads & Meta Ads
    (Facebook & Instagram) for website sales growth.
    Amazon, Myntra & Nykaa Ads
    (Sponsored Products, Sponsored Brands, and Display Ads)
  • Optimize
    ad targeting, bidding, and budget allocation
    to drive
    sales
    and
    conversions
    .
  • Continuously
    A/B test ad creatives, audiences, and messaging
    to improve efficiency.
  • Work closely with the creative team to ensure engaging ad assets go live at the right time.

Data Analysis & Optimization

  • Track and analyze campaign performance across
    ROAS, ACoS, CTR, CPC, CPA, and conversion rates.
  • Leverage
    Google Analytics, Meta Business Suite, Amazon Advertising Console, and marketplace dashboards
    to optimize ad performance.
  • Prepare reports
    on ad performance with insights and action plans to improve efficiency.
  • Implement
    retargeting
    and
    lookalike audience strategies
    to increase customer
    retention
    .

Website & Marketplace Performance Management

  • Primary focus on scaling The Bare Bar's website sales through optimized paid campaigns.
  • Manage Amazon, Myntra, and Nykaa ads, ensuring competitive positioning and visibility.
  • Monitor and optimize category performance, ad placements, and organic ranking on marketplaces.
  • Align marketplace promotions and ad strategies with seasonal trends and The Bare Bar's marketing calendar.

Market Research & Competitor Analysis

  • Conduct competitive analysis to benchmark performance and refine advertising strategies.
  • Stay updated with platform algorithm changes, emerging ad formats, and industry trends.
  • Identify new paid marketing opportunities, including experimental strategies to scale revenue.

What We're Looking For:

  • 3+ years

of hands-on experience in
performance marketing for D2C brands

, focused on
website & marketplace advertising

.
- Strong expertise in
Google Ads, Meta Ads, Amazon Ads, Myntra Ads, and Nykaa Ads

.
- Proven ability to
optimize ROAS, ACoS, CPC, and conversion rates

.
- Proficiency in
Google Analytics, Facebook Business Manager, Amazon Advertising Console, and marketplace dashboards

.
- Ability to
independently manage, analyze, and scale performance marketing initiatives

.
- Strong analytical skills—comfortable with
data-driven decision-making and reporting

.
- Experience in skincare, beauty, or lifestyle brands is a plus

.
- Amazon Advertising Certification or Google Ads Certification is a plus

.



  • Greater Bengaluru Area, India Ralecon Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    SummaryThePerformance Marketing Specialistis a results-driven role responsible for the planning, execution, management, and analysis of all paid digital marketing campaigns. The primary focus is on maximizing Return on Ad Spend (ROAS) and driving measurable results across key performance channels.Key Roles & ResponsibilitiesCampaign Management: Hands-on...


  • Bengaluru, Karnataka, India The Marketing Miles Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title: Performance Marketing SpecialistLocation: Bangalore, HybridExperience: 3-5 YearsEmployment Type: Full-TimeCompany: The Marketing MilesAbout the Role:We're seeking a data-driven and creative Performance Marketing Specialist to join our dynamic team. This hybrid role is ideal for someone who is equally passionate about running high-ROI performance...


  • Greater Bengaluru Area, India TMRW House of Brands Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Responsibilities:Assist in marketing products across marketplaces such as Amazon, Flipkart, and Myntra.Support in executing tests, experiments, bidding strategies, and growth initiatives to improve campaign performance.Work on performance tracking and forecasting to drive ROI and ensure effective budget utilization.Assist in campaign planning, traffic...


  • Bengaluru, Karnataka, India DECISION PINNACLE | DIGITAL MARKETING AGENCY Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Company DescriptionDecision Pinnacle is a growth and marketing collective built on a consulting mindset. We partner with Founders, CMOs, and Heads of Marketing to make decisions driving exponential growth by seamlessly integrating creative strategy and business objectives. Our approach is characterized by process dependence and agility. We specialize in...


  • Greater Bengaluru Area, India Elytri AI Innovations Private Limited Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Company DescriptionElytri is a next-gen digital agency redefining how brands grow in the AI era. With an AI-first and UX-led approach, we deliver smart websites, mobile apps, and seamless digital platforms blending design with intelligence. Our services span multiple verticals, including AI-driven design & development, complete digital presence management,...


  • Bengaluru, India Protyze® Full time

    About ProtyzeProtyze is a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms.We’re looking for a  Senior Meta and Google Performance Marketing Specialist ...


  • Greater Bengaluru Area, India Custiv Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Digital Marketing Specialist at CustivCustiv is seeking an experienced Digital Marketing Specialist to join our innovative team and lead our B2B digital marketing efforts. This role is perfect for someone who thrives in a fast-paced environment and is passionate about executing data-driven digital strategies across multiple channels.Job DescriptionAs our...


  • Bengaluru, Karnataka, India Intent Farm - Performance Marketing Agency Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    About UsIntent Farm is a performance marketing agency built for high-growth digital brands.We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.As a Meta Badged Partner—Meta's highest level of partnership—we're recognized for our expertise, consistent...


  • Bengaluru, India Digikit Full time

    Company Description Digikit is a customer-centric digital marketing agency that helps brands connect, grow, and lead. With experts in Digital Media, Data, Strategy, Creative, Content, and Technology, we craft smart, actionable plans to drive real results for our clients. As one of Bangalore’s leading digital marketing agencies, we listen, analyze, and...


  • Bengaluru, Karnataka, India Ralecon Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionRalecon is a digital marketing company dedicated to achieving results for our valued clients. We provide comprehensive digital marketing solutions across various sectors, from small businesses to global corporations. Our mission focuses on turning traffic into business, enhancing our clients' online presence, and helping their businesses...