Digital campaign Executive- Performance Marketing

23 hours ago

Greater Kolkata Area, India RICE ADAMAS Group Full time ₹ 4,00,000 - ₹ 6,00,000 per year

Role:
Performance Marketing
(Campaign executive)

Hands on experience to handle Meta campaign, E-commerce, display campaigns and native ads campaigns

Experience: 2-5 years in performance marketing, E-commerce experience

ü Proficient lead generation campaign management from start to finish; measuring and analyzing results / ROI and adapting approach as necessary.

ü Excellent e-commerce digital campaign experience.

ü Executing paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.

ü Optimization of the company website, developing user experience and content where required, whilst driving SEO and SEM

ü Track key performance metrics like CTR, CPC, CPA, ROAS, and conversions.

ü Stay updated with the latest digital marketing trends, tools, and best practices.

ü Support A/B testing of ads, landing pages, and creatives to improve results.

ü Knowledge of Google Analytics, Tag Manager, and basic SEO.

ü Strong analytical skills with the ability to interpret campaign data and draw actionable insights.

ü Effective communication and collaboration skills.

Graduation is mandatory in any field.

Agency/ Education experience and candidate who has handled large amount campaigns preferred.

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