Performance marketing expert
3 days ago
Company DescriptionAt Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. Our team prides itself on delivering exceptional results and creating sustainable growth for our clients.Role DescriptionThis is a full-time on-site role for a Performance Marketing Expert located in Kolkata. The Performance Marketing Expert will be responsible for developing and implementing marketing strategies, managing and optimizing social media campaigns, driving sales through targeted marketing efforts, analyzing campaign performance, and communicating insights and recommendations. The role requires a deep understanding of digital marketing trends and the ability to effectively engage with clients and stakeholders.Key Responsibilities:Campaign Strategy & Execution- Plan, launch, and manage performance campaigns across Google Ads (Search, Display, You Tube) and Meta Ads (Facebook & Instagram).- Build and execute ROI-driven paid marketing strategies focused on lead generation and conversions.- Collaborate with content and design teams to develop compelling creatives and landing pages that maximize engagement.Optimization & Analysis- Continuously track and optimize campaigns to achieve KPIs like CPL, CPA, ROAS, CTR, and Conversion Rate.- Conduct A/B tests, audience segmentation, and bidding optimizations to enhance performance.- Analyze trends, monitor budgets, and identify growth opportunities through data-driven insights.Reporting & Insights- Develop weekly and monthly performance dashboards using Google Analytics, Looker Studio (Data Studio), or Excel/Sheets.- Present actionable insights and recommendations to stakeholders for continuous campaign improvement.- Ensure accurate conversion tracking and pixel implementation across all platforms.Collaboration & Growth- Partner with product, sales, and CRM teams to ensure lead quality and optimize the marketing funnel.- Stay updated on the latest digital marketing trends, policies, and platform updates from Google and Meta.- Share learnings proactively to drive a culture of experimentation and performance excellence.Qualification & Skills:Must-Have:- Bachelor’s degree.- 3–4 years of hands-on experience in performance marketing (preferably in Ed Tech or a similar digital-first service industry).- Proven expertise in Google Ads and Meta Ads, with a strong grasp of campaign optimization and reporting.- Strong analytical mindset with proficiency in Google Analytics, Looker Studio, and Excel/Sheets.- Experience with conversion tracking, data attribution, and budget management.Nice-to-Have:- Certifications in Google Ads or Meta Blueprint.- Familiarity with Linked In Ads or other paid channels.- Working knowledge of marketing automation tools (e.g., Hub Spot, Zoho, Active Campaign).- Strong communication, collaboration, and presentation skills.
-
Performance Marketing Expert
1 week ago
Kolkata, India Digital Wolf Full timeCompany DescriptionAt Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. Our team prides itself on delivering...
-
Performance Marketing Expert
6 days ago
Kolkata, India Digital Wolf Full timeCompany DescriptionAt Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. Our team prides itself on delivering...
-
Performance Marketing Expert
1 week ago
Kolkata, India Digital Wolf Full timeCompany DescriptionAt Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. Our team prides itself on delivering...
-
Performance Marketing Expert
1 week ago
Kolkata, India Digital Wolf Full timeCompany DescriptionAt Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. Our team prides itself on delivering...
-
Performance Marketing Expert
7 days ago
Kolkata, India Digital Wolf Full timeCompany DescriptionAt Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. Our team prides itself on delivering...
-
Performance Marketing Expert
6 days ago
Kolkata, India Digital Wolf Full timeCompany Description At Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. Our team prides itself on delivering...
-
Performance Marketing Expert
2 weeks ago
Kolkata, India Digital Wolf Full timeJob Description Company Description At Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. Our team prides...
-
Performance Marketing Expert
1 week ago
Kolkata, India Digital Wolf Full timeCompany Description At Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. Our team prides itself on delivering...
-
Ecommerce and Performance Marketing
3 weeks ago
Kolkata, India FFACE Full timeCompany DescriptionFFACE is a dynamic digital agency and a Meta Business Partner, specializing in elevating your brand’s online presence. Our comprehensive services include strategic influencer marketing, targeted digital campaigns, captivating advertising, and seamless communications. We also excel in flawless event management, immersive audio-video...
-
Ecommerce and Performance Marketing
2 weeks ago
Kolkata, India FFACE Full timeCompany DescriptionFFACE is a dynamic digital agency and a Meta Business Partner, specializing in elevating your brand’s online presence. Our comprehensive services include strategic influencer marketing, targeted digital campaigns, captivating advertising, and seamless communications. We also excel in flawless event management, immersive audio-video...
