Senior Business Development Specialist
2 weeks ago
Purpose of Position
Responsible for implementing geo-targeted outreach strategies to identify, engage, and qualify enterprise-level prospects. This role supports new business development by generating leads, conducting account research, and scheduling strategic meetings with decision-makers. The specialist will use tools such as ZoomInfo and Salesloft, manage external vendors, and develop outreach content tailored to specific industries and verticals.
Key Result Areas And Activities:
- Implement geo-based outreach campaigns to engage prospects in targeted regions.
- Conduct comprehensive account research to understand client needs and business context.
- Use tools like ZoomInfo and LinkedIn Sales Navigator to obtain accurate contact data.
- Execute outbound calling and cold outreach using platforms such as Salesloft.
- Schedule 45–60 qualified meetings annually with key decision-makers.
- Support new business development by identifying high-potential accounts.
- Develop personalized messaging and outreach content based on industry trends.
- Manage relationships with external vendors supporting lead generation efforts.
- Implement vertical-specific outreach strategies to reach targeted industries.
- Utilize LinkedIn and email channels to nurture and engage prospects
Key Responsibilities
- Book 45–60 qualified meetings annually with enterprise decision-makers.
- Maintain a lead-to-opportunity conversion rate of 25%+.
- Ensure 90%+ accuracy in contact data from ZoomInfo and other sources.
- Achieve a 15%+ engagement rate in email and LinkedIn outreach campaigns.
- Create and deploy 1–2 new outreach content pieces as needed.
- Coordinate with vendors to meet all SLA deliverables.
- Attend all internal training and strategy sessions.
Qualifications
- Bachelor's degree in Business, Marketing, or a related discipline.
- 10–15 years of experience in lead generation or business development, preferably within data analytics or technology services.
- Demonstrated success in setting appointments and converting leads into opportunities.
- Proficient in using ZoomInfo, Salesloft, LinkedIn Sales Navigator, and CRM systems such as Salesforce.
- Excellent written and verbal communication skills, with the ability to compose persuasive outreach messages.
- Experience in managing external vendors and coordinating multi-channel campaigns.
Years Of Exp
10 to 15 years
Location
India
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