Performance Marketing Executive

2 days ago

Mumbai, Maharashtra, India Hunarstreet Technologies Full time ₹ 9,00,000 - ₹ 12,00,000 per year
JOB TITLE: Performance Marketing Executive
JOB DESCRIPTION: The performance marketing executive will be responsible for driving customer acquisition and achieving monthly revenue targets for our own website through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.
Revenue growth - Customer acquisition & digital sales funnel management
  • Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met
  • Own performance KPIs including P&L for sales from our own website

Campaign Management
  • Plan & implement campaigns and create optimal digital media mix in line with targets
  • Implement brand strategy & integrated communication to build saliency and consideration
  • Daily campaign management across all the digital acquisition and remarketing platforms
  • Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel
  • efficiency and cost/CAC optimization
  • Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results Promotions
  • Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics
Skills
  • Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.
  • Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)
  • Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)
  • Proficient in quantitative analysis & insighting
  • Data/numbers oriented
  • Good at advanced excel/other data analysis tools
  • Strong verbal & written communication

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