Senior Marketing Associate

3 days ago

Navi Mumbai, Maharashtra, India IRIS Business Services Ltd Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About IRIS

About IRIS IRIS Business Services Limited (IRIS) is a regtech SaaS provider listed on BSE and NSE. Established in 2000, IRIS supports over 30+ regulators and 6000+ enterprises across 54+ countries, impacting over 2 billion lives. IRIS transforms regulatory compliance into a business advantage with its innovative solutions. Headquartered in Mumbai, IRIS has subsidiaries in the USA, Singapore, Malaysia and Italy, and an affiliate in the UAE. It is an active member of various XBRL jurisdictions: XBRL International, India, Europe, South Africa, and the US and serves as an authorized GST Suvidha Provider and private Invoice Registration Portal in India. Recognized for its digital innovation, IRIS has received accolades such as Best Regulatory Technology Services (Central Banking, London 2024), Best Fintech (FE 2022), Best MSME Tech (Jagran 2022) and Best Taxtech – TIOL (Jury-2022, Silver IRIS' products are ISO 27001:13 and SSAE 18 (SOC 1 Type 2) certified.

To read more about IRIS visit our website:

Job Title: Senior Marketing Associate

Location: Navi Mumbai

Key Skill Set Required:

1) Basic/ Technical must have: Software Product Marketing, App Marketing, Analytics, SEO, SEM, Campaign Management, CRM and Database Management, Paid Marketing

2) Knowledge of fundamental marketing principles, content writing and editing, graphic design, lead generation

Role and Responsibilities:

1) Plan, strategize and execute online product promotion campaigns through social media channels, PPC, SEO and email marketing channels.

2) Responsible for online customer acquisitions through SEO, Paid Search (PPC) and Social Media Campaigns

3) Managing the content/creatives on website ensuring that the creative requirements are met and lead generation is achieved through online channels.

3) Prepare internal reports and prepare plan to improve key metrics based on the website traffic reports

4) Plan and organize webinars and email marketing campaigns for lead generation

5) Optimizing paid search, display and remarketing campaigns on regular basis to increase leads and conversions for achieving the expected growth in business

5) Lead the execution of brand digital campaigns, strategies and advertising programs

6) Responsible for traffic, leads and conversions through various online campaigns

7) Monitor competitive landscape for various products and gather ideas forproduct promotion

8) Track and analyze website traffic reports using web analytics tools such as Google Analytics, WebTrends etc.

9) Identify new trends in digital marketing and adopt as required

UG / PG Qualification: UG + MBA in Digital Marketing (Preferred)

Awards won by IRIS

Won recognition as Indias best Fintech at the Financial Express Best Banks Awards. an award that was presented to our CEO by Smt Nirmala Sitharaman, Finance Minister, Govt of India.

IRIS has been selected as the Best Tax Technology Service Provider 2022 in category National Taxation Awards at the prestigious TIOL Awards.

IRIS CARBON has won The Most Agile/Responsive SaaS Solution of the Year award at the 2022 SaaS Awards by Awarding and Consultancy International.

At IRIS CARBON, we are committed to creating a diverse and inclusive environment. We are an equal opportunity employer and welcome applicants from all backgrounds.

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