Senior Marketing Associate

2 days ago

Mumbai, Maharashtra, India Yocket Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role

We're looking for a
driven and creative Senior Associate – Event Marketing & Communications
to lead the execution of our
online events, webinars, and masterclasses
.

You'll own the
entire event marketing funnel
— from audience acquisition to attendance — using engaging communication, targeted campaigns, and smart coordination across teams.

If you're a
natural storyteller, sharp copywriter, and growth-minded marketer
who thrives in fast-paced environments and knows how to move audiences to action, we'd love to have you on the team.

Key Responsibilities

  • Manage
    end-to-end planning and execution
    of online events and masterclasses.
  • Drive
    registrations and attendance
    through high-performing campaigns across:
  • Email marketing
  • WhatsApp broadcasts
  • SMS campaigns
  • In-app push notifications
  • Community posts (Reddit, Quora, Telegram, etc.)
  • Create
    compelling and conversion-driven communication
    across all event channels.
  • Coordinate with
    internal and external stakeholders
    (speakers, partners, design, ops) to ensure seamless event execution.
  • Analyze the
    event funnel performance
    (registrations → show-up → retention) and continuously optimize outcomes.
  • Identify gaps and
    brainstorm creative ideas
    to improve reach and engagement.
  • Manage
    post-event follow-ups
    , feedback loops, and performance reporting.

What We're Looking For

  • Exceptional
    copywriting, storytelling, and email writing
    skills — you know how to grab attention and convert it.
  • Strong understanding of
    marketing funnels, audience psychology, and content performance metrics
    .
  • Analytical mindset
    with the ability to derive insights from event data and translate them into action.
  • A
    creative problem-solver and ideator
    who enjoys testing and learning what works.
  • Hands-on experience with tools such as
    Mailchimp, Sendinblue, WebEngage, WhatsApp APIs, or CRMs
    .
  • Excellent
    project management and cross-functional coordination
    skills.
  • High sense of
    ownership
    — you treat every event like your own product.

Bonus Points If You Have

  • Experience managing
    high-volume webinars or online workshops
    .
  • Basic
    design or video editing
    skills (e.g., Canva).
  • Background in
    EdTech, SaaS, or community-led growth
    .

What Success Looks Like

  • You consistently
    meet or exceed registration and attendance goals
    .
  • Your campaigns deliver
    strong open and click-through rates
    .
  • You develop
    scalable, trackable, and repeatable event processes
    .
  • You identify what
    resonates with audiences
    and double down on those strategies.

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