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Remote B2B Marketing

2 weeks ago

Kerala, India RRA Group Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Remote B2B Marketing Specialist – Freight & Logistics Location : Remote (Work from Home) Employment Type : Full-Time Company : RRA Group Inc. Department : Sales & Marketing Reports to : Marketing Manager

About Us RRA Group Inc. is a full-service freight forwarding and customs brokerage company operating across North America. We specialize in integrated logistics solutions — including drayage, ocean, air, LTL/FTL trucking, customs clearance, and warehousing. Our operations are driven by in-house capabilities, allowing us to provide seamless port-to-door logistics with speed, control, and compliance. We're hiring a

Remote B2B Marketing Specialist

who will take full ownership of configuring and setting up

Zoho CRM Plus

to its full potential, ensuring our CRM and marketing automation systems are functioning seamlessly. This includes not only the foundational setup but also complex features like

email campaigns, A/B testing, and importing raw data . The ideal candidate will be someone with significant hands-on experience in

Zoho CRM Plus

and a deep understanding of

marketing automation .

Key Responsibilities Fully configure Zoho CRM Plus

from start to finish, ensuring all features are optimized to their full potential. This includes: Setting up

email campaigns Running

A/B tests

on campaigns, landing pages, and emails Integrating Zoho CRM Plus

with other tools and software Importing raw data

into Zoho CRM, ensuring clean and accurate data mapping Creating and optimizing

sales funnels Implementing

workflow automations , lead scoring, and customer segmentation Setting up and managing

custom modules , reports, and dashboards Building

lead generation forms

and

segmented email workflows Maintaining the

Zoho CRM database , ensuring it remains up-to-date and accurate Regularly

monitoring and improving performance

based on KPIs (CPL, MQL/SQL rates, etc.) Email Campaign Management : Develop and execute

full-funnel email marketing campaigns

(Awareness, Consideration, Purchase, etc.) Design and launch

automated drip campaigns

and

nurture sequences

for lead conversion Create

lead magnets , landing pages, and email sign-up forms Perform A/B testing for email subject lines, content, and CTAs to optimize engagement Sales Funnel Optimization : Oversee the setup and management of

Zoho CRM sales funnels Ensure that all

lead stages

are defined and properly mapped in Zoho CRM, optimizing for lead conversion Implement

automated follow-up sequences

to move leads through the funnel Collaboration with the Sales Team : Work closely with the sales team to align

campaigns

and

funnels

with their lead generation goals and ensure smooth CRM handoff Provide training and ongoing support for the team on Zoho CRM processes and tools

Key Qualifications Proven experience configuring Zoho CRM Plus

from start to finish, including advanced features like A/B testing, email campaigns, and data imports At least 3 years of B2B marketing experience , ideally in freight/logistics, SaaS, or supply chain In-depth knowledge of

sales funnels

and

digital lead generation Hands-on experience with

Zoho CRM

and

(Required) Expertise in using

LinkedIn Campaign Manager, Google Ads , and other

digital marketing tools Proficient with

landing page builders

(Instapage, Unbounce) and

email marketing tools

(Mailchimp, Apollo) Strong

copywriting

and

communication skills Experience working remotely

and collaborating with cross-functional teams

Performance KPIs Monthly MQL and SQL generation Cost Per Lead (CPL) Funnel conversion rate improvements Number of demo bookings or form completions ROI from digital campaigns

Working Hours & Setup Remote role; must overlap with Pacific Time (9AM–5PM PST) Requires

stable internet connection ,

your own laptop or PC , and a

dedicated workspace Must have a

high-speed, uninterrupted internet connection

and a

reliable power supply Weekly performance check-ins and monthly campaign strategy calls

Important Requirement We are

only

considering applicants who have

extensive experience

configuring

Zoho CRM Plus

to its

full capacity . This includes setting up and customizing email campaigns, performing A/B testing, managing raw data imports, and optimizing the entire CRM system for maximum effectiveness. Please do not apply unless you are highly skilled in configuring Zoho CRM Plus from A to Z . Your role will be critical in ensuring that the CRM and marketing systems are optimized for lead generation and performance.