Performance Marketing Manager

2 days ago

Juhu Beach Mumbai, Maharashtra, India Label Apurva Full time ₹ 3,00,000 - ₹ 4,80,000 per year

About the Role:

We are looking for a Performance Marketing professional who can drive growth through paid digital campaigns and optimize conversions across multiple platforms. You'll play a key role in scaling Label Apurva's online presence, improving ROI, and building strong visibility for our fashion collections.

Key Responsibilities:

  • Plan, execute, and optimize paid ad campaigns on Meta, Google, YouTube, Pinterest, etc.
  • Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and other data platforms.
  • Strategize and grow e-commerce sales (Shopify, Website & Marketplaces) through conversion-driven
  • Collaborate with the content and creative team to ensure ad creatives align with brand aesthetics and messaging.
  • Conduct A/B testing on creatives, copies, and landing pages to maximize CTR and ROI.
  • Manage ad budgets and bidding strategies efficiently to achieve performance goals.
  • Track KPIs such as CTR, CPA, ROAS, and conversion rate, and present reports with actionable insights.
  • Identify new growth opportunities and emerging digital trends for campaign innovation.
  • Optimize SEO and SEM strategies in collaboration with the digital marketing team.
  • Ensure consistent brand tone and performance alignment with overall marketing goals.

Campaigns.


• Track performance metrics CPC, CTR, CAC, ROAS, CPA and share actionable insights weekly.

  • Create and manage retargeting, lookalike, and seasonal campaigns for new collection launches.

  • Work on SEO, influencer collaborations, and PR campaigns to increase organic reach.

  • Coordinate with content & design teams for ad creatives, landing pages, and festive promotions.

  • Analyze data and consumer behavior to identify new growth opportunities.

  • Collaborate directly with the founder to align marketing efforts with Label Apurva's brand vision.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 2–5 years of experience in digital or performance marketing, preferably in fashion, lifestyle, or luxury retail.
  • Strong understanding of social media ads, Google Ads, and analytics tools.
  • Creative mindset with analytical problem-solving ability.
  • Up-to-date with the latest trends and best practices in performance marketing.
  • Excellent communication and reporting skills.

Preferred Skills:

  • Experience with Shopify, Klaviyo, or other e-commerce platforms.
  • Knowledge of influencer marketing performance tracking.
  • Familiarity with pixel tracking and conversion API setup.
  • Strong eye for fashion aesthetics and brand storytelling.

Why Join Us:

  • Work closely with a luxury fashion label deeply rooted in Indian craftsmanship and storytelling.
  • Opportunity to build and scale creative ad strategies from the ground up.
  • Fast-paced, collaborative environment with room for innovation.

Job Type: Full-time

Pay: ₹25, ₹40,000.00 per month

Benefits:

  • Flexible schedule

Education:

  • Diploma (Required)

Experience:

  • total work: 3 years (Required)
  • Performance marketing: 3 years (Required)

Work Location: In person

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