Performance Marketing Manager

3 hours ago

Mumbai, Maharashtra, India DTDC Express Limited Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Performance Marketing & Digital Analytics Manager | DTDC Express Limited

Location:
Mumbai

About the Role

DTDC Express Limited is looking for a Performance Marketing & Digital Analytics Manager to own and scale our full-funnel growth engine. You will drive acquisition, activation, retention, and re-engagement across digital channels, combining strategic vision with hands-on execution.

This role is perfect for a data-driven marketer who can manage campaigns end-to-end — from execution and tracking setup to analytics and optimization. You will work across paid media, CRM/lifecycle marketing, SEO, and Martech initiatives while collaborating with Inside Sales, Product, Business Development, and Data Engineering teams.

Your key objective: sustainable user and revenue growth across India and international markets through measurable, insight-driven marketing.

Key Responsibilities

  • Define and execute DTDC's performance marketing strategy across paid acquisition, CRM, SEO, and Martech.
  • Lead hands-on campaigns on Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms — from setup to optimization.
  • Deploy and manage Martech tools such as Google Analytics (GA4), Google Tag Manager (GTM), Meta Business Suite, and CRM platforms (Salesforce/HubSpot) for campaign tracking, attribution, and automation.
  • Own and optimize performance metrics across channels, including budgeting, KPI setting, reporting, and continuous optimization.
  • Run A/B tests, experiments, and funnel diagnostics to improve CAC, LTV, and retention.
  • Collaborate with Product and Sales teams to enhance acquisition, conversion, and user journey performance.
  • Build and mentor a high-performing team across performance marketing, CRM, SEO, and Martech operations.
  • Create dashboards and forecasting frameworks for attribution modeling and real-time decision-making.
  • Lead SEO initiatives to grow qualified organic traffic and brand visibility.
  • Support go-to-market campaigns for business expansion and volume growth.

Qualifications & Skills

  • Minimum 5 years of experience in performance, growth, or lifecycle marketing with proven results, preferably in fast-paced B2B or eCommerce environments.
  • Hands-on expertise in Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.
  • Advanced proficiency in Google Analytics (GA4), Google Tag Manager (GTM), attribution modeling, and funnel analysis.
  • Experience with CRM platforms (Salesforce/HubSpot), automation tools, and CMS platforms (e.g., WordPress).
  • Strong understanding of funnel metrics, experimentation, conversion optimization, and ROI-driven marketing.
  • Proven ability to manage large budgets and deliver measurable results.
  • Excellent communication, stakeholder management, and cross-functional collaboration skills.

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