Performance Marketing Manager

9 hours ago

Mumbai, Maharashtra, India Tech Bay Leaf Full time ₹ 1,00,00,000 - ₹ 2,00,00,000 per year

Job description

Job Title: Performance Marketing Manager (Google Search & Meta)

Experience: 6 to 8 years

Department: Marketing / Growth / Digital Media

Location: Prabhadevi, Mumbai

About the Role:

We are seeking a highly analytical and creative Manager/Sr. Manager – Performance Marketing to join our growing marketing team in Mumbai. The ideal candidate will have hands-on experience in 
lead generation and
a sharp focus on growth metrics such as ROAS, CAC, and LTV on platform
like Google Ads, Facebook Ads, LinkedIn, Instagram
, and other relevant digital channels, with a strong ability to handle large-scale budgets and drive ROI-driven campaigns. You will work closely with creative, content, and product teams to design customer acquisition strategies that scale profitably.

Key Responsibilities:

· Own and manage strategy for Google Search and Meta campaigns, including audience segmentation, targeting, bidding strategies, and creative direction

· Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital channels.

· Manage and optimize marketing budgets from Brand Launch to exceeding ₹20 Cr, ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS).

· Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global campaigns.

· Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B testing and analytics

Collaborate closely with creative and content teams to produce high-performing ad creatives, videos, and copy.

· Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior stakeholders and clients.

Requirements:

8–6 years of hands-on experience in performance marketing strategy with a focus on Google Search & Meta Ads

Proven track record in managing large-scale budgets (₹20 Cr+ annually) and/or scaling launch brands to 20Cr+ with a strong focus on ROI.

Expertise in running campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital media platforms.

Strong understanding of marketing funnels, analytics, attribution models, and campaign automation.

Experience with tools like Google Analytics, Google Tag Manager, Pixel Set Up/ UTM Tracker, Meta Business Suite, LinkedIn Campaign Manager, and CRM systems.

Analytical mindset with strong reporting skills.

Excellent leadership and communication skills with experience managing cross-functional teams.

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