Performance Marketing Manager

3 days ago

Mumbai, Maharashtra, India Bonito Designs Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About the Role

We are seeking a dynamic and results-driven Performance Marketing Manager to lead and scale our digital marketing efforts across multiple channels. This role requires a strong analytical mindset, hands-on execution, and the ability to drive measurable growth through data-backed strategies.

Key Responsibilities

  • Develop, execute, and optimize performance marketing campaigns across channels including Google Ads, Meta, LinkedIn, and other digital platforms.
  • Drive customer acquisition, retention, and engagement by leveraging data insights and innovative campaign strategies.
  • Plan and manage budgets effectively to maximize ROI and ensure efficient use of resources.
  • Collaborate with cross-functional teams (Brand, Product, Design, and Content) to align marketing initiatives with business goals.
  • Continuously monitor, analyze, and report on campaign performance with actionable insights and recommendations.
  • Stay ahead of industry trends, new tools, and best practices in performance marketing to maintain a competitive edge.
  • Identify growth opportunities through experimentation and A/B testing.

Requirements

  • Proven experience (X+ years) in performance marketing, preferably in a fast-paced, growth-oriented environment.
  • Strong expertise in paid media channels (Google Ads, Meta, LinkedIn, Programmatic, etc.) with hands-on campaign management.
  • Solid understanding of digital analytics, attribution models, and conversion tracking (Google Analytics, GTM, etc.).
  • Data-driven approach with exceptional analytical and problem-solving skills.
  • Ability to manage budgets, set KPIs, and deliver measurable business results.
  • Strong communication, stakeholder management, and team collaboration skills.
  • Up-to-date knowledge of digital marketing trends, tools, and automation platforms.

Why Join Us?

  • Opportunity to work in a high-growth, innovative environment.
  • Ownership and autonomy to drive impactful marketing campaigns.
  • Collaborative culture with cross-functional exposure.
  • Competitive compensation and growth opportunities.

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